Brand Tone

Patriotic and Respectful, Proudly Veteran-Operated, Sincere and Grateful, Quality-Focused and Craftsmanship-Oriented

Brand Values

• •Patriotism
• •Service & Sacrifice
• •Quality & Craftsmanship
• •Integrity & Trust
• •Faith & Family
• •Purpose
• •High-Quality Provider
• •Meaningful & Symbolic
• •Trustworthy & Reliable
• •Supportive of Service Members

Best Practices

• •Always Lead with Respect and Patriotism: Ensure language consistently reflects a deep appreciation for service, sacrifice, and American values.
• •Make them prominent.
• •Speak from the heart, reflecting the genuine passion behind the brand, as seen in the owner's message.
• •Focus on Quality and Craftsmanship: Emphasize the durability, high-quality materials, and handcrafted nature of the products.
• •Highlight American-made aspect: Reinforce the products are made in the USA

Social Perception

Liberty Line Gear is perceived as a high-quality provider of meaningful and symbolic products, trustworthy and reliable due to its veteran-owned status, and supportive of service members, fostering a positive image of patriotism, quality, and dedication to the community.

Copy Examples

• •Every piece is crafted with respect, a deep sense of patriotism, and a commitment to the values we hold dear.
• •Liberty Line Gear offers premium, handcrafted gear racks and patriotic apparel, all made with pride in the USA.
• •As a Veteran-owned and operated business, we are dedicated to providing top-quality, American-made products that honor our service members and first responders.
• •Our gear racks are more than just storage; they are a symbol of dedication, service, and American pride. Handcrafted with the finest materials.
• •From our family to yours, thank you for supporting our mission to provide durable, handcrafted gear that honors those who serve.