Brand Tone

Playful, bold, daring, fun, funky, expressive, individualistic, customer-centric.

Brand Values

• •Individuality & Self-Expression
• •Boldness & Confidence
• •Creativity & Uniqueness
• •Quality & Craftsmanship

Best Practices

• •Use words like 'you,' 'your unique style,' 'authentic self.'
• •Use bold and evocative adjectives such as 'bold,' 'daring,' 'funky,' 'vibrant,' 'statement-making,' 'head-turning' to reinforce the product's nature.
• •Encourage interaction by asking questions and inviting customers to share their experiences.
• •Highlight the handcrafted nature of the products to emphasize quality and uniqueness.
• •Focus on celebrating individuality and self-expression in all communications.

Social Perception

A brand that offers unique, eye-catching, and high-quality jewelry that allows customers to express their individuality and receive compliments. Perceived as engaging and customer-focused, fostering a loyal community around self-expression.

Copy Examples

• •Celebrate your individuality: Embrace your inner wild!
• •Our earrings are an extension of your character: a symbol of your authentic self.
• •Savage 2.0 Earrings: For those who dare to be different.
• •Hakuna Matata Collection: Worry-free style for your boldest adventures.
• •Open Your Mind Before Your Mouth Earrings: Make a statement without saying a word.