Brand Tone

Caring, Trustworthy, Positive, Accessible

Brand Values

• •Pet Health and Well-being
• •Quality and Natural Ingredients
• •Transparency and Efficacy
• •Customer Satisfaction
• •Ease of Use

Best Practices

• •Emphasize Care and Empathy: Always write from the perspective of a fellow pet lover. Use language that shows understanding of the pet-owner bond and the desire for their pet's well-being. (e.g., "We know how much they mean to you...").
• •Balance Science with Accessibility: While highlighting "vet-approved" and "science-backed" aspects to build trust, explain benefits in simple, clear terms that resonate with everyday pet owners. Avoid overly complex jargon.
• •Be Positive and Solution-Oriented: Focus on the positive outcomes and benefits of the products. Address common pet health concerns with a reassuring and helpful tone, positioning Petrition as a supportive partner in pet care.
• •Incorporate Customer Voice: Regularly feature genuine customer testimonials and stories (with permission). This reinforces trust and allows the positive experiences of others to echo the brand's promises.
• •Maintain Consistency Across All Channels: Ensure the caring, trustworthy, positive, and accessible tone is reflected in website copy, product descriptions, social media posts, email communications, and any customer service interactions. Develop a simple brand voice guide if multiple people are creating content.

Social Perception

Highly Positive among Customers, Trustworthy, Limited Broader Public Awareness (Potentially)

Copy Examples

• •Is your furry best friend slowing down? Give them the support they need to pounce, play, and enjoy every moment. Our vet-approved Hip & Joint Chews are made with 100% natural ingredients, scientifically formulated to support mobility and ease discomfort. Because a happy dog means a happy you! Learn more and see the difference. #Petrition #DogJointHealth #HappyPets #NaturalSupplements #[Link to Product]
• •Nurturing Your Pet's Health, Naturally. Discover premium, science-backed supplements for a happier, more vibrant life. Better Health. Happier Pets. That's the Petrition Promise.
• •Welcome to the Petrition family! We're so glad you're here. Like you, we believe every pet deserves to live their healthiest, happiest life. That's why we pour our hearts (and a lot of science!) into creating delicious, all-natural supplements that make a real difference. Explore our range and enjoy 10% off your first order with code: HEALTHYPET10
• •Happy Tummy, Happy Dog! Our Probiotic Chews are packed with beneficial bacteria to support healthy digestion and boost immunity. Made with a delicious chicken flavour your dog will love, it’s never been easier to care for their inner wellness. Say goodbye to tummy troubles and hello to a thriving companion!
• •Want more tail wags and zoomies? Petrition's 11-in-1 Multivitamin: Packed with natural goodness for overall vitality, a shiny coat, and a strong immune system! Vet-approved & dog-approved taste! Give your best friend the best. Swipe Up to shop the Petrition promise! 🐾 #PetNutrition #HealthyDog