Brand Tone

Practical, Fashion-conscious, Reassuring

Brand Values

• •Style
• •Compliance
• •Convenience
• •Security
• •Quality

Best Practices

• •Focus on the fashion aspect of clear bags, not just compliance.
• •Highlight the practicality and convenience of clear bags for security checks.
• •Use clear, concise language that is easy to understand.
• •Emphasize quality and durability to differentiate from cheaper alternatives.
• •Showcase versatility: clear bags can be used beyond stadiums.

Social Perception

Stylish, compliant, practical, secure, and versatile.

Copy Examples

• •Stay stylish and stadium-ready with our chic clear bags.
• •Effortlessly breeze through security with our fashionable and functional clear bags.
• •Our durable clear bags are the perfect blend of security and style.
• •Don't sacrifice style for security; our clear bags have you covered.
• •From game day to everyday, our clear bags keep you organized and compliant.