Brand Tone

Passionate, Friendly, Proudly-Maine, Quality-Conscious, Enthusiastic, Down-to-Earth

Brand Values

• •Love of Maine/Local Pride
• •Design & Quality
• •Customer Connection/Service
• •Celebration of Lifestyle
• •Authenticity

Best Practices

• •Embrace Maine Vernacular (Authentically): Use phrases or references that resonate with Maine culture naturally within the copy.
• •Storytelling Approach: Share the 'why' behind designs, connect products to Maine experiences, and continue to tell the founders' story to build a personal connection.
• •Prioritize 'You' (The Customer): Frame benefits around how the customer can express their love for Maine, their comfort, and their adventures.
• •Maintain a Positive and Enthusiastic Voice: Reflect the founders' stated enthusiasm for their brand and Maine. Keep the language upbeat and inviting.
• •Be Consistent Across Platforms: Ensure the tone used on the website is mirrored in any future social media, email marketing, and customer service interactions.

Social Perception

Positive among existing customers on Etsy and Amazon; Limited broader public perception due to lack of strong social media presence.

Copy Examples

• •Wear Your Maine Heart on Your Sleeve. Explore 207 Threads – Quality Apparel Inspired by The Way Life Should Be.
• •From Cadillac Mountain sunrises to coastline hikes, Acadia is pure Maine magic. Our cozy Acadia National Park hoodie is crafted for comfort and designed to keep those Pine Tree State memories close, wherever you roam. High-quality print on a durable, soft-as-a-lobster-roll fabric. Adventure on!
• •We're Brad & Caden, two Mainers passionate about sharing the spirit of the 207 with unique, quality apparel. It’s more than just a design; it’s a piece of home. Got an idea for a Maine-inspired design? We’d love to hear it!
• •Fresh from the 207: New Maine & Beyond Favorites Just Dropped!
• •Show off your Maine pride! 🌲🦞 Our [Product Name, e.g., 'Lobster Buoy Tee'] is perfect for weekend adventures or just dreaming of the coast. Designed by Mainers, for Mainers (and Maine lovers!). Tap to shop and represent the 207! #207Threads #MaineLife #MaineMade (Figuratively!) #TheWayLifeShouldBe