Brand Tone

innovative, empowering, energetic, and tech-forward, aspirational

Brand Values

• •Innovation
• •Performance Enhancement
• •Data-Driven Improvement
• •Engagement & Fun
• •Safety & Fair Play
• •Community
• •Modernization of Martial Arts

Best Practices

• •Focus on Benefits, Not Just Features: Instead of saying "Our vests have sensors," say "Get instant feedback on every strike with our sensor-equipped vests so you can adjust and improve on the fly."
• •Use Strong, Active Verbs: Words like "unleash," "transform," "elevate," "dominate," "ignite," and "revolutionize" convey energy and innovation.
• •Speak to Aspirations: Connect with the athlete's desire to improve, win, and achieve mastery. Frame the product as a tool to help them reach their goals.
• •Incorporate "Tech" and "Data" Naturally: Highlight the technological aspect and the value of data without being overly jargony. Emphasize how technology makes training better, more fun, or more effective.
• •Maintain Enthusiasm and Passion: Let the genuine excitement for martial arts and the innovation 2020 Armor brings shine through in the language. The copy should feel inspiring and motivating.

Social Perception

Generally perceived very positively within the martial arts community, particularly among those who have adopted or are interested in technology-enhanced training. Seen as a leader in martial arts technology and an innovator pushing the sport forward.

Copy Examples

• •Headline: Unleash Your Potential. Quantify Your Power. Body: Stop guessing. Start evolving. 2020 Armor delivers real-time data and game-changing feedback to transform your martial arts journey. Train smarter, hit harder, and see the results. Call to Action: Discover the Future of Training.
• •Headline: Not Just Training. It's a Revolution. Body: Remember when training felt like a grind? 2020 Armor turns every session into an electrifying experience. Engage your students, track their progress, and build champions with the world's leading electronic scoring system. Call to Action: Elevate Your School Today.
• •Headline: Data-Driven Dominance. Body: Every strike tells a story. With 2020 Armor, you get the insights to write your victory. Analyze impact, reaction time, and stamina. Turn weaknesses into strengths and step into the ring with undeniable confidence. Call to Action: Get Your Competitive Edge.
• •Headline: Make Every Hit Count. Literally. Body: Bring objectivity, excitement, and unparalleled engagement to your martial arts practice. 2020 Armor’s patented technology provides fair, accurate scoring and addictive gameplay that keeps athletes motivated and improving. Call to Action: Experience 2020 Armor.
• •Headline: The Evolution of Sparring is Here. Body: Why train in the past? 2020 Armor brings Olympic-level technology to your fingertips. Foster skill, strategy, and a love for the art with the most advanced martial arts training system available. Call to Action: Join the 2020 Armor Movement.