Brand Tone

Artisanal & Passionate, Educational & Sharing, Authentic & Transparent, Appreciative & Engaging, Quality-focused

Brand Values

• •Craftsmanship & Artistry
• •Natural Beauty & Uniqueness
• •Passion for Woodturning
• •Quality
• •Customer Connection
• •Transparency

Best Practices

• •Showcase the 'art piece' quality and rustic charm of items.
• •Highlight the unique qualities and natural elegance of each handcrafted piece.
• •Focus on the emotional connection and story behind each item.
• •Invite questions and engagement to build trust.
• •Emphasize benefits beyond functionality

Social Perception

Highly Regarded for Quality & Craftsmanship, Authentic Artisans, Reliable & Professional, Educational & Inspiring

Copy Examples

• •Handmade with Love by Boštjan and Petra
• •Watch Boštjan and Petra transform raw wood into exquisite art pieces.
• •Each piece tells a story of passion and precision.
• •Crafted by skilled artisans with meticulous attention to detail.
• •Experience the mesmerizing journey of creativity and craftsmanship.