Brand Tone

aspirational, motivational, and direct

Brand Values

• •Mental Fortitude and Resilience
• •Community and Exclusivity
• •Connection to Sports
• •Authenticity

Best Practices

• •Use a Motivational Lexicon: Consistently incorporate powerful and aspirational words like "mantra," "relentless," "unbreakable," "mindset," "strength," and "challenge" across all copy.
• •Maintain a Direct and Assertive Voice: Keep sentences concise and impactful. Avoid passive language. The tone should be that of a coach or a mentor asfirm, encouraging, and confident.
• •Focus on the 'Why,' Not Just the 'What': Frame products not just as apparel, but as representations of a greater philosophy. Every piece of copy should connect back to the core value of mental fortitude.
• •Foster a Sense of Exclusivity and Community: Use language that addresses the audience as members of a "club" or a select group. Phrases like "Welcome to the Club," "For those who get it," or "Join the mindset" can reinforce this feeling.
• •Ensure Visual and Textual Harmony: The clean, bold, and often stark aesthetic of the brand's visuals should be matched by the copy. The text should be as strong and uncluttered as the design, creating a unified and powerful brand identity.

Social Perception

A motivational lifestyle brand that offers a mental framework for its customers, with apparel as the tangible representation of that mindset. Followers are highly engaged, viewing it as a transformative 'way of life'.

Copy Examples

• •Engineered for the relentless. Our Core Collection isn't just apparel; it's armor for your daily battles. Built to last, designed to inspire. #200ClubStudio #BeRelentless
• •This is more than a brand. It's a mantra. For the moments you want to quit, for the challenges that seem impossible. Welcome to the 200 Club.
• •Subject: You're In. | The 200 Club is a mindset. It's the strength you find when you're tested. Share how you live the mantra. #200ClubWayOfLife
• •Unbreakable. That's the mindset. Our latest drop is for those who refuse to fold. Shop the 'Relentless' collection now. Limited stock.
• •Born from the high-pressure world of sports, 200 Club Studio was created to champion the mental game. We saw how the mind is often the last muscle trained. Our mission is to give you the tools and the gear to build unshakable strength, on and off the field.