Brand Tone

Inspiring and Encouraging, Friendly and Approachable, Passionate and Enthusiastic, Supportive and Community-Oriented, Appreciative

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Relaxation and Mindfulness
• •Customer Satisfaction
• •Family and Passion
• •Resilience and Pride (implied)

Best Practices

• •Always Focus on the "Why": Remind the audience of the joy, relaxation, and sense of accomplishment that crafting brings. Connect the products to these emotional benefits rather than just listing features.
• •Use Enthusiastic and Positive Language: Employ words like "discover," "inspire," "create," "beautiful," "joyful," "amazing," "vibrant." Avoid overly technical or indifferent language.
• •Foster Community Through Inclusivity: Address the audience as fellow crafters or members of the "Sdelanki family." Encourage sharing and interaction. Ask questions and respond warmly to comments.
• •Show, Don't Just Tell (Visually and Verbally): Pair descriptive and evocative language with high-quality visuals of the products and finished pieces. Let the results speak for themselves, and use copy to enhance that visual story.
• •Maintain Authenticity and Transparency: Be genuine in your passion for crafting. If sharing your story (e.g., family business, Ukrainian origin), do so sincerely. This builds trust and a stronger connection with the audience.

Social Perception

Providers of Quality Hobby Kits, A Source of Relaxation and Fun, Engaged and Customer-Focused, Support for a Ukrainian Business (Potentially), Trustworthy

Copy Examples

• •Unleash your inner artist! ✨ Our newest [Product Name] kit has arrived, packed with everything you need to create a masterpiece that’s uniquely YOU. Dive into a world of color and calm. Ready to get crafty? Shop now via the link in bio! #SdelankiCreations #HobbyTime #NewCollection
• •Wow! 😍 We are absolutely blown away by [Customer Name]'s stunning rendition of our 'Mystic Forest' diamond painting! Isn't it incredible? Thank you for sharing your amazing talent with our Sdelanki family! Keep those beautiful creations coming! #SdelankiCommunity #CustomerArt #Proud
• •Your Next Creative Escape Awaits! ✨ + A Little Treat Inside! Body Snippet: Hello [Customer Name], Ready to unwind and spark your creativity? Discover our latest collection of [Product Category] kits, designed to bring you joy and relaxation. As a thank you for being part of our wonderful community, enjoy [Discount/Offer] on your next order!
• •Watch the magic happen! ✨ So satisfying, right? Our [Product Name] kit makes it easy to create something beautiful. What are you crafting this weekend? Let us know! #DIYCrafts #Sdelanki #CraftTherapy #OddlySatisfying
• •From our family to yours, Sdelanki was born out of a shared passion for the joy and tranquility that hobbies bring into our lives. Since 2014, right here in Kyiv, Ukraine, we've been dedicated to crafting high-quality kits that inspire creativity and help you create something truly special. We believe everyone has an artist within them, waiting to be discovered.