Brand Tone

Benefit-Oriented and Pseudo-Scientific

Brand Values

• •Self-Confidence
• •Attraction/Allure
• •Subtlety/Discretion
• •Desire for Connection
• •Empowerment

Best Practices

• •Focus on 'Benefit-Driven' Language: Always highlight what the customer stands to gain (e.g., increased confidence, enhanced allure, more attention) rather than just listing product features.
• •Incorporate (Pseudo)Scientific Cues (Subtly): References to 'scientifically-inspired,' 'formulated with,' or 'enhances natural signals' can add an air of credibility, but avoid making unprovable scientific claims that could undermine trust.
• •Emphasize Empowerment and Confidence: Frame the product as a tool that empowers the user and boosts their inherent self-confidence, rather than a magic potion that works independently of the wearer.
• •Acknowledge Skepticism: Subtly address the skepticism surrounding pheromone perfumes by focusing on the confidence-boosting aspect and the power of scent in general.
• •Use sensory language to describe the fragrance and its effect: Focus on how it makes the wearer feel and the kind of attention it attracts.

Social Perception

A product that subtly enhances natural attractiveness and boosts confidence, rather than a guaranteed 'magic potion'.

Copy Examples

• •Unlock your potential. Our scientifically-inspired formula enhances your natural allure and boosts your confidence.
• •Experience the subtle power of attraction. Formulated to enhance your natural signals, leaving a lasting impression.
• •Not just a fragrance, it's a confidence amplifier. Feel more self-assured and attract positive attention.
• •Crafted with scientifically-selected ingredients to enhance your natural magnetism, making you unforgettable.
• •Elevate your presence. Our unique blend subtly enhances your natural charm, helping you connect with others on a deeper level.