Brand Tone

Informative and globally focused, with a hint of mystery and discovery

Brand Values

• •Discovery
• •Global reach
• •Uniqueness
• •Support
• •Customer satisfaction

Best Practices

• •Develop a detailed brand style guide that outlines the brand's tone of voice, vocabulary, and writing style.
• •Regularly review and update the brand style guide based on performance data and customer feedback.
• •Provide training to all copywriters and content creators on the brand style guide.
• •Implement a review process to ensure all copy aligns with the brand's tone and style.
• •Monitor social media and customer interactions to identify any inconsistencies in brand perception and adjust copywriting accordingly.

Social Perception

A global, yet somewhat obscure, online store that offers unique and hard-to-find items, but needs to improve transparency and build trust through customer reviews.

Copy Examples

• •Explore unique finds at LCNM Store and uncover hidden gems from around the world.
• •LCNM Store: Your global destination for curated goods and unexpected treasures.
• •Contact our support team in the US, Canada, and Portugal for assistance with your LCNM Store experience.
• •At LCNM Store, we bring the world to you, one exciting product at a time.
• •Discover something new and exciting with every visit to LCNM Store.