Brand Tone

Passionate, Relatable, Caring, Protective, Ethical, Responsible, Stylish, Elegant, Community-Oriented, Enthusiastic, Friendly

Brand Values

• •Love for Books
• •Protection & Preservation
• •Quality Craftsmanship
• •Ethical Production & Social Responsibility
• •Sustainability
• •Style & Self-Expression
• •Authenticity

Best Practices

• •Always Circle Back to "Why": Root your copy in the founder's passion for books and the desire to protect them.
• •Emphasize Ethical & Local Production: Consistently weave in the "Made in France," social responsibility, and quality craftsmanship narratives.
• •Speak the Language of Book Lovers: Use terms, references (like #BookTok), and emotional cues that resonate with avid readers (e.g., "dog-eared pages," "cherished stories").
• •Balance Practicality with Elegance: Highlight both the protective function and the stylish design of the covers.
• •Use Emojis Judiciously: Emojis can be used judiciously to enhance this, as seen on their site.

Social Perception

Charming, trustworthy, and ethical small business that genuinely cares about books and its customers. Seen as a provider of a desirable and practical accessory that enhances the reading experience. Positive differentiation through "Made in France" and social inclusion.

Copy Examples

• •Protect your cherished stories with our elegant, handcrafted book covers.
• •Made in France with love and ethical practices, just like your favorite tales.
• •Join the #BookTok community and show off your style with our durable and beautiful book covers.
• •From our hands to your favorite book: Quality craftsmanship meets social responsibility.
• •Durable, beautiful, and made to journey with you through countless stories. 📖❤️