Brand Tone

Accessible and Friendly, Convenience-Oriented, Value-Driven, Trendy and Modern, Reassuring and Trustworthy

Brand Values

• •Customer Satisfaction
• •Quality
• •Affordability & Value
• •Convenience
• •Diversity/Variety

Best Practices

• •Highlight Benefits & Solutions: Focus on how products solve problems or improve the customer's life
• •Maintain an Optimistic and Reassuring Vibe: Use positive language and reassure customers about the ease of shopping, security, and satisfaction guarantees.
• •Be Consistent with Key Selling Points: Regularly reiterate core benefits like 'free shipping,' 'cash on delivery,' 'fast delivery,' and 'quality products' in a natural way across different content pieces to reinforce brand promises.
• •Use Emojis: Maintain the friendly and casual tone by using relevant emojis in product descriptions and social media posts.
• •Incorporate Customer Testimonials: Showcase positive feedback from satisfied customers to build trust and credibility.

Social Perception

Dropout UAE wants to be perceived as a reliable, customer-focused online store that provides trendy, quality products conveniently and affordably in the UAE.

Copy Examples

• •Your go-to destination for the latest trending products!
• •Making online shopping effortless and affordable.
• •We're always here to help!
• •Enjoy free shipping across the UAE on all orders.
• •Easy & Secure Shopping with our 100% Satisfaction Guarantee.