Brand Tone

Aspirational, Motivational, Trendy, Youthful, Confident, Empowering, Direct, Engaging, Culturally Connected

Brand Values

• •Ambition and Achievement ("Winning Lifestyle")
• •Self-Expression and Individuality
• •Vision and Dreams
• •Quality (within its price point)
• •Community/Connection (especially with Arab youth)

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart that lists your core brand characteristics (e.g., Aspirational, Confident, Youthful, Culturally Connected) and then for each, provide "Do" and "Don't" examples for word choices, sentence structure, and overall feel. This ensures everyone writing for the brand is aligned.
• •Always Circle Back to Core Values: Before drafting copy, briefly review the brand values (Ambition, Self-Expression, Vision, etc.). Ask: "Does this copy reflect these values?" This keeps messaging authentic.
• •Understand Your Audience Deeply: Continuously research and understand the target demographic, especially the "Arab TikTok" community if that remains a focus. Use language, references, and humor that resonate authentically with them without pandering.
• •Maintain Consistency Across Platforms, Adapt for Nuance: While the core tone should be consistent, allow for slight adaptations based on the platform. TikTok copy can be more informal and emoji-heavy than a website's "About Us" page, but both should still feel like they come from RUYA1996.
• •Create a Swipe File of On-Brand Content: Collect examples of your own best-performing copy and even content from other non-competing brands that effectively capture a similar aspirational and youthful streetwear vibe. Use this for inspiration and as a benchmark.

Social Perception

Budget-Friendly Fashion, Decent Quality for Price, Emerging Streetwear Brand, Culturally Resonant, Generally Positive

Copy Examples

• •Chase your RUYA (dream). Our 'Visionary' Tee isn't just a statement, it's a mindset. Crafted for the go-getters, the dreamers, the winners. What's your vision? #Ruya1996 #Streetwear #Visionary #DreamBig
• •Level up your look. 🔥 New RUYA1996 drop is LIVE! Stop scrolling, start styling. Your unique vibe is waiting. Link in bio! #ShopRuya1996 #FreshThreads #OOTD #StyleChallenge #ArabTikTok
• •The 'Unstoppable' Hoodie by RUYA1996. More than just comfort, it's a declaration. Engineered for those who don't just dream of success but build it. Premium feel, bold design – embody the winning lifestyle. Are you ready to be unstoppable? #RuyaLifestyle #PremiumStreetwear
• •Your Next Win: Exclusive Access to the RUYA1996 Collection Drop! Hey [Customer Name], At RUYA1996, we believe in the power of a dream and the drive to achieve it. Our latest collection is inspired by that journey – yours. Get ready to express your unique vision...
• •Which RUYA look empowers your style? This 👈 or 👉 That? Vote now & show us your vision! #Ruya1996 #ExpressYourself #FashionPoll