Brand Tone

Warm & Emotive, Personal & Authentic, Positive & Uplifting, Friendly & Approachable, Professional yet Playful

Brand Values

• •Personalization & Individuality
• •Authenticity & Genuineness
• •Love & Connection
• •Joy & Positivity
• •Quality & Heartfelt Service
• •Sustainability & Mindfulness (for 'Vibes by ZIMTINI')

Best Practices

• •Always Prioritize 'Herz' (Heart) and Authenticity: Whether writing about a wedding ceremony or a t-shirt, infuse the copy with genuine emotion and a personal touch. Avoid overly formal or generic language.
• •Speak Like a Friend: Use warm, approachable, and inclusive language. Address the audience directly (e.g., 'you,' 'your story') to foster a sense of connection.
• •Emphasize the 'Why': Connect services and products back to core values like love, joy, personalization, and creating lasting memories. Explain the feeling or experience the brand offers, not just the features.
• •Maintain a Positive and Uplifting Voice: Even when discussing the serious commitment of marriage, keep the overall tone optimistic, celebratory, and light. Focus on the happiness and positive energy surrounding these life events.
• •Be Consistent Across All Channels: Ensure the warm, personal, and authentic tone is reflected on the website, all social media profiles, product descriptions, email communications, and even in responses to reviews or comments. Develop a simple style guide with key 'Zimtini' words and phrases if helpful.

Social Perception

Highly Trusted & Valued (as a Celebrant), Positive & Uplifting (for 'Vibes by ZIMTINI'), Modern & Relatable

Copy Examples

• •Your love story is unique, magical, and deserves to be told with all its beautiful quirks. I'm Julia, and I craft wedding ceremonies that feel like a warm hug – personal, heartfelt, and 100% you. Let's create a moment that echoes in your hearts forever. Ready to start your 'happily ever after' with a ceremony that’s as authentic as your love? [Link to contact/booking]
• •Cheers to the bride-to-be and her incredible crew! Our 'Team Bride Vibes' organic cotton tee isn't just a shirt, it's a wearable celebration of friendship, laughter, and all the amazing moments leading up to the big day. Stylish, comfy, and made with love – because good vibes are always in fashion. #JGA #BrideTribe #GoodVibesOnly [Link to Shop]
• •✨ Spreading a little sunshine and good vibes your way today! ✨ Whether it's a quiet moment with a cup of coffee in your favorite 'Wifey' mug, or planning the celebration of a lifetime, remember that every day holds a touch of magic. What little thing is bringing you joy this week? Share in the comments! #ZimtiniVibes #PositiveEnergy #EverydayMagic [Link to Shop/Website]
• •Just said 'YES!' and dreaming of a wedding ceremony that’s anything but ordinary? Zimtini creates unforgettable, personalized 'freie Trauungen' (independent ceremonies) filled with heart, laughter, and your unique story. No clichés, just pure, authentic celebration. Learn more about making your 'I do' moment truly yours. [Link to Website]
• •Hey [Customer Name], we believe life's best moments are meant to be cherished and celebrated! That's why our latest collection of cozy hoodies and statement tees is all about wrapping you in good feelings and happy memories. Perfect for gifting, or just treating yourself to a little piece of joy. Feel the good vibes! [Link to New Collection]