Brand Tone

Empowering, Authentic/Traditional, Community-Oriented, Trustworthy/Official, Hopeful/Positive

Brand Values

• •Empowerment
• •Sustainability
• •Cultural Preservation
• •Fair Trade
• •Community Development
• •Quality & Authenticity

Best Practices

• •Always Emphasize Empowerment: Frame product descriptions and brand stories around how they contribute to the artisans' (especially women's) economic independence and skill development. Use words like "empower," "support," "uplift," "opportunity."
• •Highlight Authenticity and Craftsmanship: Consistently use terms like "handcrafted," "artisanal," "traditional," "heritage," "authentic," and "handmade" to describe the products. Detail the skills or unique processes involved where possible.
• •Maintain a Positive and Hopeful Narrative: Focus on the positive impact of purchases and the bright future being built for the artisans and their communities. Avoid overly commercial or transactional language; instead, focus on connection and shared values.
• •Reference the Community and SHG Origin: Regularly remind customers that their purchases support Self Help Groups and contribute to rural development. Mention the connection to ORMAS and government initiatives where appropriate to build trust and underscore the social mission.
• •Be Respectful and Dignified: When telling the stories of artisans or SHGs, ensure the language is respectful, portrays them with dignity, and focuses on their skills and entrepreneurial spirit rather than solely on poverty or need. The narrative should be about empowerment, not charity in a disempowering way.

Social Perception

Positive & Supportive, Ethical Choice, Government-Backed Trust, Advocate for Rural Artisans

Copy Examples

• •Headline: Crafted by Hand, Empowered by You. Body: Discover the vibrant heritage of Odisha with every purchase from SHG Bazaar. Each unique piece is handcrafted by talented women artisans from Self Help Groups, bringing you authentic tradition while supporting sustainable livelihoods. Shop with purpose, wear with pride. Call to Action: Explore Our Collections
• •Headline: The Art of Empowerment: Woven into Every Thread. Body: At SHG Bazaar, we believe in the power of craft to transform lives. Our platform, an initiative by ORMAS, connects you directly with the skilled hands of Odisha's rural artisans. More than just beautiful products, you're investing in women's futures and preserving age-old traditions. Call to Action: Support Odisha's Artisans
• •Headline: From Village Hands to Your Home: Authentic, Ethical, Unforgettable. Body: Experience the soul of India through our curated collection of handcrafted treasures. SHG Bazaar brings you the finest work from Odisha's Self Help Groups – products made with passion, rooted in culture, and dedicated to fair practices. Make a difference with every choice. Call to Action: Shop Ethical Finds
• •Headline: Preserving Heritage, Building Futures. Body: SHG Bazaar is more than an e-shop; it's a movement. Backed by the Odisha Government's ORMAS initiative, we're dedicated to showcasing the incredible talent of our local SHGs. Find exquisite handlooms, intricate crafts, and pure, natural products that tell a story of empowerment and cultural pride. Call to Action: Discover Traditional Crafts
• •Headline: Join the Circle of Support: Choose Handcrafted, Choose SHG Bazaar. Body: Every item at SHG Bazaar carries the dreams and dedication of an Odisha artisan. By choosing our ethically sourced, handcrafted goods, you become part of a vital circle, fostering economic independence and celebrating the enduring spirit of our communities. Thank you for helping us empower. Call to Action: Learn More About Our Impact