Brand Tone

Caring and Passionate, Premium and Quality-Focused, Reassuring and Trustworthy, Solution-Oriented and Innovative, Sophisticated yet Approachable

Brand Values

• •Relationships: Valuing the connection between the brand and its customers, and between pets and their humans.
• •Thoughtful Design and Uncompromising Quality: This is a core principle, focusing on creating products that are both functional and of high standards.
• •Heritage and Expertise: Leveraging a 40-year legacy in crafting equestrian and pet products.
• •Innovation: A commitment to "redefining pet care" and continuously improving products.
• •Pet Well-being: Prioritizing comfort, safety, and the overall experience of the pet.
• •Transparency: As suggested by "Experience True Transparency: Our Materials, Explained."

Best Practices

• •Always Prioritize the Pet-Owner Bond: Frame product benefits around how they enhance the relationship and experience for both the pet and the owner. This aligns with the core value of "relationships."
• •Emphasize Quality and Craftsmanship with Specificity: Instead of just saying "high quality," mention "premium ballistic fabric," "hypoallergenic silicone mesh lining," or the "40-year legacy." This reinforces the "uncompromising quality" value.
• •Use Caring and Empathetic Language: Words and phrases like "love," "care," "comfort," "safety," "family," and "thoughtful solutions" should be woven throughout the copy to reflect the brand's passion.
• •Maintain a Sophisticated but Warm Voice: Avoid overly casual slang, but ensure the language remains accessible and heartfelt, steering clear of cold, overly technical jargon unless explaining a specific material benefit.
• •Be Solution-Oriented: Highlight how the products solve "real-life challenges" for pets and their owners, reinforcing the innovative and thoughtful design aspects of the brand.

Social Perception

A provider of high-quality, luxury pet goods. A brand that genuinely cares for pets and understands the pet-owner relationship. Trustworthy and reliable in terms of product safety and durability. An experienced and knowledgeable company in pet care products.

Copy Examples

• •Coccopucci: 40 Years of Devotion in Every Stitch. Discover luxury crafted for their comfort, safety, and your peace of mind. Because they're not just pets, they're family.
• •More than a bed, it's a sanctuary. Our [Product Name] bed, born from decades of expertise, cocoons your companion in premium, [Material Type] comfort. Thoughtfully designed for restful nights and crafted with the quality your best friend deserves.
• •At Coccopucci, we don't just make pet accessories; we strengthen bonds. Our innovative designs, rooted in a legacy of craftsmanship, ensure every walk, nap, and adventure is a testament to the love you share.
• •Adventure awaits! Our [Harness Name] harness combines escape-proof security with breathable comfort, so you can both enjoy the journey, worry-free. What adventures are you planning with your furry friend this week? #CoccopucciComfort #LuxuryPetGear
• •Introducing [New Product]: Where Thoughtful Design Meets Uncompromising Quality.