Brand Tone

Professional & Trustworthy, Informative & Educational, Discreet, Approachable & Inclusive, Playful & Sensual (Subtly)

Brand Values

• •Customer Satisfaction
• •Product Variety & Quality
• •Sexual Wellness & Exploration
• •Discretion
• •Inclusivity

Best Practices

• •Embrace Empowerment & Positivity: Frame sexual wellness and exploration as positive and healthy. Use empowering language that normalizes desire and self-discovery. Avoid language that could be perceived as shameful or seedy.
• •Prioritize Clarity and Information: Especially for products that may be new to some customers, provide clear, factual, and helpful descriptions. Explain benefits and usage in an easy-to-understand manner, as seen in their current blog approach.
• •Maintain Discretion in All External Communications: While product names and descriptions will be explicit on the website, public-facing ads and social media posts should be tastefully suggestive rather than overtly graphic, respecting platform policies and the desire for privacy among potential customers. Reassure customers about discreet shipping and billing in appropriate places (e.g., FAQ, checkout process).
• •Balance Professionalism with Playfulness: The core tone should be trustworthy and professional, but inject subtle playfulness, sensuality, or wit where appropriate (e.g., in social media captions, email marketing, or less formal blog posts) to make the brand relatable and engaging. The level of playfulness should align with the specific platform and audience.
• •Be Inclusive in Language and Imagery: Ensure copy and visuals speak to a diverse audience (genders, sexual orientations, relationship statuses, experience levels). Use inclusive pronouns and showcase a variety of models and scenarios where possible and appropriate. This aligns with their stated offering for "men, women and couples."

Social Perception

Based on their online presence, Eroticon.co.uk is perceived primarily as an online shop for adult products. There isn't a large volume of public discussion or reviews easily found through general searches. The social media presence indicates an effort to engage with customers and promote products, but the level of public interaction (comments, shares) is moderate. The brand appears to maintain a professional and functional presence. The perception is likely that of a standard, reliable online adult retailer.

Copy Examples

• •Explore your desires with Eroticon.co.uk. Discover a curated selection of premium toys, lingerie, and essentials, all shipped discreetly to your door. Your pleasure, our priority.
• •Ignite the spark. Our latest lingerie collection combines exquisite design with luxurious comfort, crafted to make you feel confident and captivating. Unwrap your allure tonight.
• •Curious about where to start? Our new blog post, 'Your Guide to Intimate Wellness,' demystifies pleasure products, helping you choose with confidence. Knowledge is sexy.
• •Indulge for less. For a limited time, enjoy [X]% off selected pleasure essentials at Eroticon.co.uk. It's the perfect excuse to treat yourself (and perhaps a partner!).
• •Shop with peace of mind at Eroticon.co.uk. We guarantee discreet packaging and billing, plus dedicated customer support for any questions you may have. Your journey into pleasure is safe with us.