Brand Tone

Aspirational & Accessible Luxury, Modern & Direct (especially on TikTok), Nordic Inspired & Elegant (on website and parts of Instagram), Pragmatic & Informative

Brand Values

• •Accessibility/Value for Money
• •Quality
• •Customer Satisfaction
• •Efficiency
• •Exclusivity (for their own line)

Best Practices

• •Define Your Core Tone Pillars: Clearly articulate 3-4 core characteristics of your brand voice (e.g., "Accessible Luxury," "Nordic Elegance," "Direct & Savvy"). Ensure all copy aligns with at least one of these, and doesn't contradict others.
• •Platform-Specific Nuance, Consistent Core: While the directness on TikTok might differ from the more evocative language on a product page for an exclusive Norza scent, the underlying promise of quality and value (or exclusivity, where appropriate) should remain consistent. Tailor the *expression* of the tone, not the tone itself.
• •Use a "Word Bank" & "Avoid List": Create a list of words and phrases that embody your brand tone (e.g., for Norza: "exclusive," "curated," "authentic," "smart price," "Nordic," "signature," "discover"). Also, list words/tones to avoid (e.g., "cheap" instead use "great value" or "accessible," overly technical jargon unless explaining notes, overly formal or stuffy language).
• •Emphasize Benefits, Not Just Features: While listing fragrance notes is important, always tie them back to the experience or benefit for the customer. For example, instead of "Contains Ambroxan," try "A base of radiant Ambroxan for a captivating, long-lasting trail." This makes the "quality" and "luxury" aspects more tangible.
• •Authenticity in Accessibility: When highlighting "best prices" or affordability, maintain a tone of providing smart access to quality, rather than just being the cheapest. Reinforce the authenticity and quality of the perfumes so "accessible" doesn't get misconstrued as "low quality." This is especially important given the potential for confusion with other entities if negative reviews (like the "Nora Parfüm" ones) are encountered by potential customers.

Social Perception

Price-Conscious Consumers, Emerging Brand/Retailer, Dual Perception (Retailer of various known perfume brands at good prices AND a niche brand itself with its "Exclusive Nordic Perfumes" line), Positive (based on limited direct feedback), Potential for Confusion/Negative Perception (if "Nora Parfüm" complaints are related)

Copy Examples

• •Headline (Website Banner/Ad): "Unlock Exclusive Scents. Experience luxury perfume, without the luxury price tag. Discover your signature Norza today."
• •Instagram Post (Showcasing a Lattafa perfume): "Your favourite Lattafa, now even closer to you. ✨ Dive into [Perfume Name]'s [mention 1-2 key notes, e.g., rich oud and warm spices] at a price that makes sense. Shop the collection – link in bio! #NorzaParfumer #Lattafa #AffordableLuxury #PerfumeDeals"
• •TikTok Video Concept (Text Overlay & Voiceover): (Visual: Quick cuts of different popular perfume bottles available) "Stop overspending on your signature scent! 💸 Norza.dk has all your faves – Lattafa, Swiss Arabian, and our own exclusive Nordic blends – at the BEST prices. Link in bio to shop! #parfume #billigparfume #duft #Danmark #Norza"
• •Product Description Snippet (for a Norza "Nordic" perfume): "Inspired by the serene beauty of the Nordic fjords, 'Aurora' by Norza captures the crisp air and tranquil waters with notes of [Key Note 1], [Key Note 2], and a whisper of [Key Note 3]. An exclusive essence, crafted for enduring sophistication. #NordicPerfume #ExclusiveScents #NorzaOriginals"
• •Email Subject Line (for a promotion): "✨ Luxury Scents, Smart Prices + Your Next Signature Awaits Inside! ✨"