Brand Tone

Luxurious & Elegant, Traditional & Authentic, Natural & Pure, Sensory & Aromatic, Caring & Soothing

Brand Values

• •Heritage & Tradition: Preserving and honoring the ancient craft of Aleppo soap-making is a core value.
• •Quality & Craftsmanship: Commitment to using high-quality, natural ingredients and meticulous, traditional production methods.
• •Luxury & Indulgence: Providing a premium, sensory, and opulent experience for the user.
• •Purity & Natural Wellness: Offering products that are natural, gentle, and beneficial for the skin.
• •Authenticity: Delivering genuine Aleppo soap that reflects its origins.

Best Practices

• •Embrace Storytelling: Weave the narrative of Aleppo's heritage, the traditional soap-making process, and the journey of the ingredients into your copy. This reinforces authenticity and tradition.
• •Use Sensory Language: Describe the feel of the soap, the richness of the lather, and the distinct, luxurious aromas. Appeal to multiple senses to create an immersive experience.
• •Highlight Natural Purity: Consistently mention the core natural ingredients (olive oil, laurel oil, coconut oil) and the absence of harsh chemicals to build trust and emphasize wellness.
• •Maintain an Elegant Vocabulary: Use words that evoke luxury, quality, and refinement (e.g., "exquisite," "meticulously crafted," "opulent," "sumptuous," "indulgent").
• •Be Consistent Across Platforms: Ensure that the tone used in website copy, social media posts, product descriptions, and customer communications is harmonious and reflects the established brand voice of luxurious tradition and natural purity.

Social Perception

Customers perceive Laurus Aroma as a provider of high-quality, luxurious soaps that feel good on the skin and have beautiful fragrances. The brand is seen as trustworthy due to its emphasis on natural ingredients and traditional methods. There's an appreciation for the cultural heritage and story behind the products. The packaging and presentation are often associated with a premium gifting experience.

Copy Examples

• •Headline: Experience Ancient Luxury. Discover Laurus Aroma. Body: Immerse yourself in the timeless tradition of Aleppo soap. Crafted with pure olive and laurel oils, our soaps offer a touch of history and an indulgence for your skin. Feel the difference tradition makes. Call to Action: Shop the Collection.
• •Headline: Unveil Your Skin's Natural Radiance with Laurus Aroma. Body: More than just cleansing, it's a ritual. Our meticulously handcrafted Aleppo soaps, rich in nourishing natural oils, gently purify and soothe, leaving your skin feeling soft, revitalized, and delicately scented. Call to Action: Find Your Perfect Scent.
• •Headline: The Art of Aleppo, Bottled for You. Body: At Laurus Aroma, we preserve centuries of craftsmanship in every bar. Experience the pure, aromatic luxury of authentic Aleppo soap, a tradition cherished for its gentle care and profound skin benefits. Call to Action: Learn Our Story.
• •Headline: Gift the Essence of Purity and Elegance. Body: The Laurus Aroma luxury soap collection: an exquisite journey of scent and sensation. Perfect for those who appreciate the harmony of nature and the art of traditional soap-making. Call to Action: Explore Gift Sets.
• •Headline: From Ancient Aleppo to Your Modern Sanctuary. Body: Let the soothing touch and captivating aromas of Laurus Aroma transport you. Our natural soaps, made with time-honored techniques, bring a spa-like indulgence to your daily routine. Call to Action: Indulge Your Senses.