Brand Tone

Professional, Elegant, Empowering, Confident, Graceful, Practical

Brand Values

• •Quality
• •Empowerment of Women
• •Sophistication & Simplicity
• •Practicality & Functionality
• •Local Pride/Craftsmanship
• •Confidence

Best Practices

• •Focus on the target audience: ambitious, professional women, businesswomen, and visionaries of Egypt.
• •Emphasize core values: empowerment, quality, sophisticated simplicity, and Egyptian pride.
• •Highlight the practicality and functionality of the formal wear for everyday use.
• •Reinforce confidence and grace in the messaging to align with the brand's vision.
• •Maintain consistency in tone and messaging across all copywriting efforts.

Social Perception

The brand wants to be seen as a trusted and empowering choice for modern and elegant women's formal wear in Egypt, instilling confidence and sophistication.

Copy Examples

• •AURA: Empowering your presence with timeless elegance. Designed for ambitious, professional women in Egypt.
• •Experience unmatched quality and sophisticated simplicity with our minimalist formal attire, proudly Egyptian.
• •We don't just make clothes—we create confidence. AURA: Tailored for leaders.
• •AURA: Where modern functionality meets everyday practicality. Elevate your professional style.
• •Inspired by the strength and grace of local women. AURA: Sophisticated simplicity for the modern businesswoman.