Brand Tone

Price-Oriented/Value-Driven, Direct and Product-Focused, Simple/Minimalist, Trendy/Desirable (via association)

Brand Values

• •Accessibility (to price)
• •Product Availability (of specific ASICS models)
• •Simplicity (in shopping experience)

Best Practices

• •Be Transparent About Pricing: Clearly show discounts and original prices. If items are "exclusive" or "limited," explain what makes them so (e.g., colorway, limited run). Given the review site concerns, transparency is key.
• •Focus on ASICS Authenticity & Key Features: Briefly highlight what makes each ASICS model special (e.g., "legendary GEL cushioning," "Y2K aesthetics," "stability and comfort for miles"). This leverages the strong reputation of the ASICS brand itself.
• •Keep it Simple and Direct: Avoid overly complex language or jargon. The current website is minimalist; the copy should match. Get straight to the point – the shoe and the deal.
• •Use Clear Calls to Action (CTAs): "Shop Now," "Grab Yours," "Discover Deals," "Explore the Collection." Make it easy for users to take the next step.
• •Build Trust (Crucial for this brand): Ensure all contact information and legal details are easily accessible and accurate. If possible, incorporate legitimate customer reviews or testimonials (once available and verifiable, moving away from a solely "internal review system" if that's what review sites detected). Clearly state shipping and return policies. Address the concerns raised by sites like Scamadviser and FranceVerif proactively through clear, verifiable information and legitimate business practices. Consistency in messaging and delivering on promises will be vital.

Social Perception

Emerging/New, Mixed/Cautionary, Deal-Focused Appeal, Lack of Direct Brand Engagement

Copy Examples

• •Headline: Your ASICS GEL-NYC. Less Spend, More Style. Body: Score that iconic street look. The ASICS GEL-NYC you've been eyeing is now at a price you won't lose sleep over. Limited stock – grab yours before they're gone. Target: Price-conscious, style-aware younger audience.
• •Headline: ASICS Korner: Real GELs, Unreal Prices. Body: Why pay more? We bring you authentic ASICS GEL-KAYANO 14, GEL-1130, and more, directly to your KORNER of the world. All the performance, none ofthe premium price tag. Target: Skeptical online shoppers, highlighting authenticity alongside price.
• •Headline: Found Them! Your Next Pair of ASICS Awaits. Body: Stop scrolling, start styling. ASICS Korner is your hookup for those must-have ASICS models. Fresh drops and classic heat – always at a deal. What are you copping today? Target: Sneaker enthusiasts looking for specific models, creating a sense of discovery.
• •Headline: Level Up Your Run. Downgrade The Price. Body: Experience ASICS performance without breaking the bank. Whether it's for the track, the street, or everyday comfort, find your perfect ASICS fit at ASICS Korner for less. Target: Performance-oriented consumers who are also budget-conscious.
• •Headline: The ASICS You Want, For The Price You'll Love. Body: ASICS Korner delivers your favorite GELs right to your door. Secure checkout, fast shipping (optional, if true), and the best prices on authentic ASICS. Shop smart, look sharp. Target: General online shopper looking for assurance and value.