Brand Tone

Supportive and Empathetic, Educational and Informative, Positive and Reassuring, Youthful and Engaging, Eco-Conscious

Brand Values

• •Empowerment
• •Comfort and Well-being
• •Sustainability/Eco-friendliness
• •Accessibility and Inclusivity
• •Openness and Destigmatization
• •Quality and Trust

Best Practices

• •Understand Your Core Audience Deeply: Always write with young girls (and their parents) in mind. Use language that resonates with their age group, concerns, and aspirations—be supportive, clear, and avoid overly technical jargon.
• •Emphasize Empowerment and Confidence: Ensure copy consistently reinforces the message that Naoline helps users feel "unique and confident." Highlight how the products enable freedom and reduce anxiety.
• •Maintain a Positive and Reassuring Voice: Even when discussing potentially sensitive topics like leaks or discomfort, frame the narrative positively, focusing on solutions and reassurance.
• •Be Genuinely Eco-Conscious: Weave in the ecological benefits naturally. It’s a key value, so it should feel like an integral part of the brand's identity, not an afterthought.
• •Stay Educational and Accessible: Provide clear, simple explanations about how the products work, how to care for them, and the benefits of switching to menstrual underwear. Be approachable and encourage questions to foster a supportive community.

Social Perception

Positive Customer Feedback, Trustworthy, Helpful and Supportive, Modern and Progressive

Copy Examples

• •Headline: First Period? We've Got You Covered. ✨ Naoline: Comfort & Confidence for Your Cycle. Body: Navigating your first period can bring up a lot of questions. At Naoline, we create super soft, absorbent, and eco-friendly period panties designed just for teens. Feel secure, comfy, and uniquely you, every day of the month. Discover your perfect fit!
• •Headline: Say Goodbye to Leaks, Hello to Freedom! 🌿 Naoline Period Panties. Body: Worried about leaks during school or sports? Naoline’s absorbent and stylish menstrual underwear offers the protection you need to live your life without interruptions. Made with soft, breathable, and eco-conscious materials for ultimate comfort. Embrace your period with confidence!
• •Headline: Loved by Teens, Trusted by Parents. ❤️ Body: Naoline is more than just period underwear; it’s peace of mind. Our community of parents and teens loves the reliable protection, cute designs, and the freedom our panties bring. Join the Naoline family and make period days, easy days. #NaolineOfficiel #UniqueEtConfiante
• •Headline: Gentle on You, Gentle on the Planet. 🌍 Choose Naoline. Body: Make a choice that feels good and does good! Naoline menstrual panties are reusable, reducing waste and offering a kind alternative to disposables. Designed for delicate skin and a worry-free period experience. Care for yourself and the Earth with Naoline.
• •Headline: Ask Us Anything! Let's Talk Periods. 💬 Body: Got questions about period underwear or your cycle? The Naoline team is here to help! We believe in open, honest conversations to help you feel prepared and confident. Slide into our DMs or check out our FAQ! #PeriodTalk #NaolineSupport