Brand Tone

Empowering & Encouraging, Results-Oriented & Confident, Community-Focused, Approachable & Health-Conscious, Informal and Direct (on TikTok)

Brand Values

• •Excellence: Commitment to premium, natural ingredients and optimal performance.
• •Trust: Dedication to transparency, integrity, and customer care.
• •Results: Focus on delivering visible transformations and helping customers achieve their goals.
• •Health & Wellness: Prioritizing natural and effective solutions for overall well-being.
• •Confidence & Empowerment: Aiming to make individuals feel radiant and empowered.
• •Community: Fostering a supportive group of like-minded individuals.

Best Practices

• •Emphasize Natural & Trustworthy: Consistently highlight the use of natural ingredients, science-backed formulations (where applicable), and your commitment to quality and transparency.
• •Position the brand as a supportive partner.
• •Stay Benefit-Driven & Positive: Clearly articulate the positive outcomes and results customers can expect, focusing on how the products improve their lives and help them achieve their goals.
• •Use Empowering Language: Encourage and uplift customers, focusing on confidence, self-improvement, and celebrating their progress.
• •Maintain Consistency Across Platforms: Ensure your brand tone and messaging are consistent across your website, social media, and marketing materials.

Social Perception

Positive, Focused on Body Enhancement & Wellness, Appeals to a Spanish-speaking demographic, Targets a specific aesthetic desire (e.g., enhanced curves)

Copy Examples

• •Discover the CurvaGlow+ difference and embrace the confident you, naturally. #CurvaGlow #HealthJourney #ConfidenceBoost
• •Science-backed wellness, made simple.
• •Exclusive Tips & Savings to Amplify Your Glow ✨
• •Feel the glow, see the change.
• •Unlock the best version of yourself with CurvaGlow+