Brand Tone

Personal & Heartfelt, Artisanal & Passionate, Authentic & Trustworthy, Spiritual & Nurturing (Subtle), Appreciative & Customer-Focused

Brand Values

• •Craftsmanship & Quality
• •Legacy & Passion
• •Authenticity & Transparency
• •Customer Satisfaction
• •Beauty & Individuality

Best Practices

• •Embrace Storytelling: Continue to weave the founder's personal story and the inspiration behind the brand into product descriptions, social media, and 'About Us' sections. This reinforces the 'Personal & Heartfelt' tone.
• •Highlight 'Handcrafted' and 'Natural': Consistently use terms like 'handcrafted,' 'artisanal,' 'natural gemstones,' and 'sterling silver' to emphasize the quality and care put into each piece, supporting the 'Artisanal & Passionate' tone.
• •Maintain an Appreciative and Authentic Voice: Especially in customer interactions and community-building content, express gratitude and maintain transparency about the small business nature. This builds on the 'Authentic & Trustworthy' and 'Appreciative' tones.
• •Use Evocative Language for Gemstones: When describing gemstones and crystals, use language that hints at their beauty, energy, or unique properties without making unsubstantiated claims. This subtly reinforces the 'Spiritual & Nurturing' aspect if desired. For instance, phrases like 'captivating glow,' 'dance of light,' or 'earth's treasures.'
• •Be Consistent Across All Platforms: Ensure the tone used on the website, Etsy, Instagram, Facebook, and Pinterest is cohesive. While the style might adapt slightly to the platform (e.g., more visual on Pinterest), the core voice and values should remain consistent.

Social Perception

Positive Customer Experiences, Trustworthy Small Business, Source of Unique, Handcrafted Items

Copy Examples

• •Headline (Website/Social Media): 'Carry a Story. Wear a Legacy. Discover Handcrafted Gemstone Jewelry by Jade Bear Gems.'
• •Product Description (Example: Labradorite Locket): 'More than just a locket, it’s a whisper of magic. Our handcrafted Sterling Silver Labradorite Locket, featuring a stone that dances with light, is ready to hold your dearest memories close. Each piece is made with love, continuing a family passion for unique treasures. From our Arizona studio to you.'
• •Instagram Post Caption: 'Sparkling with intention ✨ Each gemstone is carefully selected, and every piece is handcrafted with passion, right here in our Tucson studio. We believe in jewelry that tells a story – what will yours be? #JadeBearGems #HandcraftedJewelry #GemstoneMagic #SupportSmallBusiness #MadeInArizona'
• •About Us Snippet (Social Media Bio): 'Jade Bear Gems: Handcrafted sterling silver & gemstone treasures, born from a legacy of love for artistry and the earth's natural beauty. Proudly a woman & disabled-veteran owned small business. Find your sparkle with us.'
• •Email Newsletter Subject Line: 'A Little Sparkle, A Lot of Heart: New Arrivals from Jade Bear Gems!'