Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Inspiring and Aspirational, Informative and Helpful, Slightly Playful and Charming

Brand Values

• •Sustainability and Reuse (Återbruk)
• •Uniqueness and Individuality
• •Quality and Craftsmanship
• •Charm and Story
• •Community and Local Connection
• •Design and Aesthetics

Best Practices

• •Embrace Storytelling: Every secondhand item has a history. Hint at it, even briefly, to add charm and uniqueness. Use evocative language that paints a picture.
• •Be Genuinely Enthusiastic: Let your passion for secondhand, sustainability, and design shine through. Use positive and inviting language.
• •Highlight Uniqueness and Scarcity (Authentically): Since items are often one-of-a-kind, gently emphasize this to create a sense of discovery and urgency without being overly pushy.
• •Keep it Visually Connected: Ensure your copy complements your imagery. If your photos are warm and cozy, your language should reflect that. Use descriptive adjectives that appeal to the senses.
• •Stay True to Your Values: Consistently weave in themes of sustainability, reuse, quality, and the joy of finding something special. This reinforces what Homy stands for beyond just selling products.

Social Perception

Treasure Trove, Stylish and Curated, Friendly and Pleasant Experience, Sustainable Choice, Inspiring

Copy Examples

• •Instagram Post (New Arrival - Vintage Dress): Spin into spring with this dreamy 70s floral frock! 🌸 Imagine the garden parties this beauty has twirled through. Now, it's ready for its next chapter with you. Limited edition, because well, it's one-of-a-kind! 😉 #HomyFinds #VintageFashion #SustainableStyle #Nyköping
• •Facebook Post (Store Event - Late Night Shopping): Psst! ✨ Looking for a little midweek magic? Join us this Thursday for Late Night Secondhand Strolling at Homy! We're keeping the lights on until 8 PM, with fresh treasures hitting the floor and a cozy vibe guaranteed. Who knows what unique story you'll uncover? See you there! #HomyButik #SecondhandNyköping #EveningShopping #UniqueHome
• •Website Banner (Homepage): Give Your Home a Story. Discover Unique Secondhand Treasures at Homy – Where Sustainability Meets Style.
• •Product Description (Antique Armchair): More than just a chair, this is a piece of history ready to grace your home. With its sturdy [Material] frame and timeless [Style] design, it whispers tales of bygone eras. Imagine cozying up with a good book here. A true statement of sustainable elegance. #HomyHome #VintageFurniture #ConsciousLiving
• •Local Ad (Print or Digital): Tired of the same old, same old? 🤔 At Homy, every item has a past and is looking for a future. From quirky décor to timeless fashion, find pieces that tell *your* story. Visit our boutique in Nyköping and embrace the art of secondhand. #ShopUnique #SupportLocal #HomySecondhand