Brand Tone

Elegant & Modern, Accessible & Aspirational, Understated & Confident, Helpful

Brand Values

• •Quality
• •Affordability/Value
• •Style & Modernity
• •Everyday Elegance
• •Customer Service

Best Practices

• •Create a simple brand voice guide that outlines key characteristics (e.g., "elegant," "modern," "approachable," "confident") and provides examples of "do's and don'ts."
• •Address the customer directly. Frame benefits around how the jewelry enhances their style, confidence, or daily life (e.g., "your daily brilliance," "your unique style").
• •Avoid overly complex jargon or slang. Opt for words that convey elegance and quality (e.g., "crafted," "radiance," "serene," "brilliance") but remain easy to understand.
• •Ensure the tone of the copy aligns with the visual aesthetic. If the images are minimalist and elegant, the copy should reflect that, avoiding overly casual or loud language.
• •Whether it's a website product description, an Instagram caption, or an email newsletter, the core brand voice should remain recognizable. Regularly review content across platforms to ensure consistency.

Social Perception

Positive (based on limited Instagram engagement), Limited Public Profile, Potential for Confusion

Copy Examples

• •Instagram Post (New Collection): "Introducing The Aura Collection. Modern designs crafted for your daily brilliance. Discover pieces that speak to your unique style. Shop now – link in bio. #NyluneLondon #EverydayElegance #NewCollection"
• •Website Banner (Highlighting Value): "Elevate Your Style, Effortlessly. Discover high-quality, tarnish-free jewellery that’s beautifully affordable. Shine every day with Nylune London."
• •Product Description (Ring): "Meet the Serene Stackable Ring. A whisper of modern elegance, designed for comfort and lasting shine. Perfect solo or paired, it’s your new everyday favourite. Made with quality materials, because you deserve the best."
• •Email Subject Line (Promotion): "Unlock Your Radiance ✨ Inside: Affordable Luxury from Nylune London"
• •Instagram Story (Interactive): Poll: "Which piece defines your weekend mood? [Image of two different necklaces]" with follow-up slides showcasing the versatility of each. "Nylune London – Adorn your moments."