Brand Tone

Nurturing, Informative, Aspirational, Trustworthy, and Inclusive.

Brand Values

• •Natural & Organic
• •Efficacy & High-Performance
• •Inclusivity & Accessibility
• •Authenticity & Empowerment
• •Ethical Practices
• •Inspired by Nature & Science

Best Practices

• •Educate, Don't Just Sell: Incorporate informative content that empowers customers with skincare knowledge, reinforcing the brand's expertise and commitment to their well-being.
• •Embrace Storytelling: Share the brand's mission, the inspiration behind products (like the Korean beauty philosophy), and how you aim to make a difference in your customers' lives.
• •Maintain Consistency Across All Channels: Ensure that the website, social media, email marketing, and any customer service interactions all reflect the same core tone and values for a unified brand experience.
• •Use inclusive language, reflecting the brand's commitment to 'glow for all'.
• •Highlight the science-backed formulations and dermatological testing to build trust.

Social Perception

Positive and empowering, fostering a sense of individuality and accessibility to healthy, radiant skin for everyone.

Copy Examples

• •Glow with care.
• •Nourishes, protects, and enhances your natural glow.
• •Glow with N Glow.
• •Dermatologically tested and always cruelty-free.
• •Experience the NGLOW difference for skin that not only looks good but feels truly nourished.