Brand Tone

Value-oriented, accessible, convenient, trustworthy and customer-focused

Brand Values

• •Value/Affordability
• •Convenience
• •Wide Selection
• •Customer Satisfaction
• •Transparency
• •Honesty

Best Practices

• •Develop a Clear Brand Identity Document
• •Prioritize Transparency and Honesty
• •Focus on Customer Benefits, Not Just Features
• •Create Consistent Messaging Across All Platforms
• •Invest in Authentic Customer Engagement

Social Perception

Low Trust, Limited Engagement, Unclear Identity, Generic Claims

Copy Examples

• •Your Home, Upgraded. Discover quality kitchen gadgets, workshop tools, and cleaning essentials at ZellaMall. Enjoy great value and reliable shipping on every order.
• •Tackle any task with our [Product Name]! Designed for durability and ease of use, it's the perfect addition to your [kitchen/workshop]. Backed by our satisfaction guarantee – shop with confidence at ZellaMall.
• •At ZellaMall, we're passionate about bringing you practical and innovative products that make everyday life easier. We're a small team dedicated to sourcing quality items and ensuring a smooth shopping experience from click to delivery. We believe in honest pricing and stand by our commitment to customer satisfaction.
• •What's your go-to gadget in the kitchen? Share your favorites below! 👇 At ZellaMall, we're always looking for the best tools to simplify your cooking. #HomeHacks #KitchenEssentials #ZellaMallFinds
• •💡 Smarten Up Your Home: Weekly Deals on ZellaMall Essentials!