Brand Tone

Empathetic, Supportive, Informative, Educational, Hopeful, Positive, Personal, Engaged, Solution-Oriented

Brand Values

• •Improving Quality of Life
• •Personalized Solutions
• •Knowledge & Support
• •Quality & Efficacy
• •Trust & Reliability

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Acknowledge the physical and emotional impact of psoriasis in your language. Use phrases that show you comprehend their struggles (e.g., "We know how challenging...", "Living with psoriasis can mean...").
• •Focus on Empowerment and Hope: While being realistic, frame your messaging around the possibility of relief and improved quality of life. Highlight how your products/services can help them regain control and comfort.
• •Be Informative and Clear: Provide straightforward, easy-to-understand information about psoriasis and your products. Avoid overly technical jargon unless clearly explained. Explain the benefits and how products work in simple terms.
• •Maintain a Personal and Approachable Voice: Reflect the brand's commitment to personal customer service in your copy. Use "you" and "we" to create a direct connection. Encourage questions and interaction.
• •Showcase Solutions and Benefits, Not Just Features: Instead of just listing what a product is, explain how it helps the user manage their psoriasis (e.g., "Our UVB lamp with a specialized comb attachment effectively reaches the scalp to reduce flaking and itching," rather than just "UVB lamp with comb").

Social Perception

Helpful Resource, Knowledgeable, Provider of Specific Solutions, Community Support

Copy Examples

• •Headline: Living with Psoriasis? Find Your Relief, Your Way. Body: We understand the daily challenges psoriasis brings. At Psoriasishjälpen, we're founded on personal experience and a passion for helping you find what truly works. Explore our carefully selected treatments and discover a path to a more comfortable life.
• •Headline: Tired of solutions that don’t understand your skin? Body: Psoriasis is personal. That's why Psoriasishjälpen offers tailored advice and a range of products, from soothing creams to at-home UVB therapy. Let us help you build your personalized Psoriasis Profile and take control.
• •Headline: More Than Just Products – A Community of Support. Body: You're not alone on your psoriasis journey. Psoriasishjälpen is more than a shop; we're a resource and a community. Find expert information, effective treatments, and the understanding you deserve.
• •Headline: Unlock a More Comfortable Everyday with Psoriasishjälpen. Body: Don't let psoriasis dictate your life. We offer effective, carefully chosen solutions like our specialized UVB lamps and skin-calming treatments, designed to ease your symptoms and improve your quality of life.
• •Headline: Real Solutions, Born from Real Experience. Body: Founded by someone who knows the psoriasis journey firsthand, Psoriasishjälpen is committed to providing treatments that make a genuine difference. From targeted UVB light therapy to nourishing skincare, find your partner in psoriasis management here.