Brand Tone

Heartfelt & Emotional, Appreciative & Customer-Centric, Playful & Engaging, Simple & Clear, Gift-Oriented

Brand Values

• •Love for Pets
• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Creating Memories

Best Practices

• •Prioritize "Pet Love" in Every Message: Ensure the core emotional connection with pets shines through. Use language that resonates with devoted pet owners.
• •Emphasize Personalization and Uniqueness: Consistently highlight the custom-made nature of the products and how they capture the individual essence of each pet.
• •Maintain a Balance of Heartfelt and Playful: While the underlying emotion is love and cherishing memories, allow for playful and engaging language, especially on platforms like TikTok and Instagram, to keep the content fresh and shareable.
• •Be Customer-Centric and Reassuring: Continuously communicate the commitment to customer satisfaction through mentions of free previews, revisions, and the quality of the artwork and products. Use clear, simple language for processes.
• •Use Visual Storytelling Congruently: Ensure the visuals (product photos, customer features, artwork style) always align with the clean, modern, and heartfelt tone communicated in the text. The copy should enhance what the visuals already suggest.

Social Perception

Positive & Adorable, Gift-Worthy, Creative & Artistic, Trustworthy, Community-Focused (among pet lovers)

Copy Examples

• •Headline (Website/Social Media Ad): Keep Your Best Friend Close, Always. ✨ Turn Your Pet's Photo into a Timeless Minimalist Art Piece. Shop 1puttni & Cherish Them Forever.
• •Instagram Post Caption: That feeling when your morning coffee comes with a side of your furry bestie's adorable face! ☕🐶 Our custom pet portrait mugs are here to make every sip special. Upload your pic, and let our artists work their magic! #1puttni #PetLove #CustomMug #DogMom #CatDad
• •Email Subject Line (Promotional): 🐾 A Special Treat For Your Furry Friend's Biggest Fan (That's You!)
• •TikTok Video Concept Text Overlay: Screen 1: Your pet's cutest photo... Screen 2: ...becomes a unique piece of art! Screen 3: Wear them, sip with them, adore them. 🥰 Screen 4: 1puttni.com - Your Pet, Your Art.
• •Facebook Ad Copy: Looking for the PAWfect gift for the pet lover in your life (or for yourself 😉)? At 1puttni, we create stunning, custom-drawn minimalist portraits of YOUR pet on high-quality phone cases, apparel, and more. Unlimited revisions until you're thrilled! Capture their unique spirit today. Visit 1puttni.com.