Brand Tone

Sentimental and Celebratory

Brand Values

• •Personal Recognition
• •Celebration of Achievement
• •Quality Memorabilia
• •Personalization and Uniqueness
• •Celebrating Every Athlete
• •Quality and Customer Service

Best Practices

• •Always focus on the feeling behind the product. Use words that evoke pride, joy, nostalgia, and celebration.
• •Frame the product as a way to tell an athlete's personal story. Share customer testimonials and the stories behind the cards they’ve created.
• •Consistently use language that highlights the one-of-a-kind nature of the product, such as "custom," "personalized," "your own," and "1 of 1."
• •The tone should always be positive and uplifting. Celebrate achievements big and small, from personal bests to team victories.
• •In marketing materials, speak directly to the gift-giver and help them envision the joy their athlete will feel. Use phrases like "imagine their face" or "a gift they'll never forget."

Social Perception

Very positive, seen as a unique and thoughtful gift provider that delivers a high-quality, emotionally resonant product. Customers highlight the joy and surprise of the recipient, viewing the brand as a way to create a meaningful keepsake that commemorates an individual's athletic journey, making athletes feel special and recognized.

Copy Examples

• •Headline: Your Legend. Your Card. Body: Every athlete has a story. The late-night practices, the game-winning shots, the unbreakable team bonds. At 1 of 1 Sports, we turn your personal triumphs into a professional-quality trading card. It's more than a memento; it's your legacy, immortalized.
• •Headline: The Gift That’s More Than a Game. Body: Looking for a way to show your athlete how proud you are? Give them the recognition they deserve with their very own custom sports card. Capture their best season, their biggest play, their unique story. It’s a 1 of 1 gift for a one-of-a-kind star.
• •Headline: Make Them Feel Like a Pro. Body: You’ve seen them put in the work. Now, give them the pro treatment. With their own action shot, team colors, and stats on the back, a 1 of 1 Sports card is the ultimate tribute to their dedication and passion.
• •Headline: From the Backyard to the Big Leagues, Every Star Deserves a Card. Body: Whether it's their first home run or a championship season, every achievement is a headline. We help you create a custom, high-quality sports card that celebrates their personal best. Because every athlete's story is worth telling.
• •Headline: Don't Just Tell Them You're Proud. Show Them. Body: Words are great, but a tangible memory lasts a lifetime. A 1 of 1 Sports card is a powerful way to commemorate their hard work and success. Design their unique card today and give them a keepsake they’ll treasure forever.