Brand Tone

Enthusiastic, Passionate, Creative, Expressive, Community-Oriented, Inclusive, Supportive, Understanding

Brand Values

• •Self-Expression
• •Fandom Celebration
• •Quality & Functionality
• •Connection
• •Creative Outlet
• •Community Builder

Best Practices

• •Speak their language authentically.
• •Avoid overly corporate or generic language.
• •Embrace the 'cringeworthy' aspect with irony and humor.
• •Highlight the community aspect of Ita Bags.
• •Focus on the creative and self-expressive nature of the hobby.

Social Perception

A niche but growing form of dedication, self-expression and community for anime, manga and gaming fans.

Copy Examples

• •Show off your love! Design your perfect Ita Bag and wear your fandom on your sleeve (or bag!).
• •Join the Ita Bag community and connect with fellow fans! Share your creations and get inspired.
• •Express yourself with a unique Ita Bag! The perfect way to showcase your favorite characters and interests.
• •Ready to take your fandom to the next level? Our high-quality Ita Bags are designed to display your treasures safely and stylishly.
• •Don't be shy, let your Ita Bag shine! Embrace the 'painful' but rewarding journey of creating a personalized masterpiece.