Brand Tone

Inspiring, Soothing, Magical, Friendly

Brand Values

• •Well-being and Serenity
• •Design and Aesthetics
• •Quality
• •Innovation
• •Customer Happiness
• •Imagination

Best Practices

• •Develop a Brand Voice Guide: Document the core tone words (Inspiring, Soothing, Magical, Friendly), along with "do's and don'ts" for language, common phrases, and level of formality. This ensures anyone writing copy understands the desired voice.
• •Focus on Benefits and Emotions: Instead of just listing product features, describe how the products make the customer *feel* (e.g., relaxed, inspired, happy, serene). Connect with their desire for well-being and a beautiful living space.
• •Use Storytelling: Share the "why" behind the products. The "Our Story" section on Dreamea.fr is a good start; weave this passion for light and well-being into broader communications.
• •Adapt to the Platform, but Keep the Core Consistent: While TikTok copy will be more informal and trend-driven than a website's product description, the underlying feeling of magic, calm, and friendliness should still be evident.
• •Engage with Your Audience Authentically: When responding to comments or messages, maintain the friendly and approachable tone. Use language that aligns with the brand's values of customer happiness and creating a positive experience.

Social Perception

Building a perception around unique, mood-enhancing lighting that transforms a room's atmosphere, often targeting a younger, aesthetically-minded audience. The "AuroraCube" lamp appears to be a flagship product driving this perception.

Copy Examples

• •Instagram Post (Image: AuroraCube lamp casting colors in a cozy bedroom): Escape the ordinary and drift into a world of wonder. ✨ Our AuroraCube doesn't just light up a room; it transforms it into your personal sanctuary. Sweet dreams are made of this. #Dreamea #AuroraMagic #RoomGlowUp #PeacefulNights
• •TikTok Video Caption (Video: Quick cuts of the lamp in different settings, user looking amazed): POV: You found the secret to ultimate chill vibes. 😌🌈 This lamp is a whole mood. Link in bio to get yours! #DreameaLight #TikTokMadeMeBuyIt #StressRelief #AestheticVibes #DreamySpace
• •Website Product Description Snippet (for a new ambient lamp): Crafted with passion, designed to soothe. Meet LuminaFlow, the lamp that breathes tranquility into your home. Let its gentle glow melt away the day's stress and spark your imagination. Your little oasis of calm awaits. Find your light with Dreamea.
• •Email Subject Line for a Promotion: 💡✨ Bring the Magic Home: Special Offer on Dreamea's Dreamiest Lights!
• •Facebook Ad Headline: Tired of boring rooms? Dreamea Lamps: Add a Splash of Wonder & Calm to Your Space! Shop Now for a Brighter, Happier Home.