Brand Tone

Relatable, Empathetic, Problem-Solving, Practical, Friendly, Approachable, Lightly Humorous, and Eco-Conscious

Brand Values

• •Making Parenting Easier
• •Presence and Connection
• •Eco-Friendliness
• •Practicality and Convenience
• •Quality and Safety

Best Practices

• •Speak Parent-to-Parent: Use "we" and "you" to create a direct, understanding connection. Share relatable anecdotes or acknowledge common parenting challenges.
• •Focus on Solutions & Benefits, Not Just Features: Instead of just saying "disposable mat," say "Save your sanity (and the restaurant floor!) with our easy-clean, disposable splat mats."
• •Keep it Positive and Encouraging: Even when acknowledging the messy realities, frame the message around empowerment and making life easier, not dwelling on the negative.
• •Use Clear, Concise Language: Parents are busy. Get to the point quickly and make the benefits obvious. Avoid overly technical jargon.
• •Incorporate Your "Why": Weave in the brand's origin story and values subtly – the desire to help parents be more present, the commitment to eco-friendly solutions. This adds authenticity.

Social Perception

Helpful and Innovative, Good Quality for Convenience, Appreciative of the Niche, Trustworthy

Copy Examples

• •Headline: Less Mess, More Yes! to family dinners out. Our BLW Clutch has your back (and the floor!). Body: Remember when 'eating out' didn't require a hazmat suit for cleanup? THEO'S™ is here to bring back a little of that stress-free dining. Our disposable splat mats and handy clutch keep things (relatively) clean, so you can focus on the giggles, not the gunk. #TheosBabyLife #MealtimeMagic #ParentingWin
• •Headline: Your Diaper Bag's New BFF. (Spoiler: It's THEO'S™ Mealtime Clutch). Body: Snacks? Check. Wipes? Check. Sanity? Almost! Make mealtimes on-the-go a breeze with all your essentials in one stylish, compact clutch. Because parenting is an adventure, and you deserve gear that keeps up! Shop now and reclaim your calm. [Link] #MomHacks #DadLife #BabyLedWeaningEssentials
• •Headline: Eco-Friendly. Parent-Approved. Mess-Minimized. Body: We get it. You want what’s best for your baby AND the planet. Our eco-conscious splat mats and mealtime gear help you embrace the messy joy of baby-led weaning without the guilt (or the endless scrubbing!). Join the THEO'S™ family. [Link] #SustainableParenting #BLWMadeEasy #TheosStory
• •Social Media Post (with image of a happy parent using the product): Caption: That feeling when cleanup takes less time than it took for them to actually *eat* the food. ✨ THEO'S™: Helping you win small (but mighty) victories, one mealtime at a time. What's your biggest mealtime challenge? Share below! 👇 #ParentingTruths #BabyMealtime #LessStressMoreFun
• •Email Subject Line: Restaurant Fear? Not Anymore! (Thanks, THEO'S™). Body: Hey [Parent's Name], Ready to brave that brunch spot with your little one? THEO'S™ disposable splat mats and our all-in-one BLW clutch are designed by parents, for parents, to make every outing a little smoother. Enjoy 15% off your first order and rediscover the joy of (less messy) adventures! [Shop Now Button] #RestaurantReadyBaby #TheosTravels