Brand Tone

Creative & Empowering, Customer-centric & Supportive, Quality-conscious, Straightforward & Informative

Brand Values

• •Creativity & Personalization
• •Quality
• •Self-Expression
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Ensure anyone writing for the brand understands how to communicate.
• •Use active language that inspires action (e.g., "Design your ball," "Express yourself," "Create your unique gear").
• •This reinforces the value proposition.
• •Avoid overly technical jargon.
• •Maintain Consistency Across All Channels: Whether it's website copy, email newsletters, FAQs, or any future social media, the tone should remain consistent to build a recognizable and trustworthy brand identity.

Social Perception

A specialized service offering unique, personalized products.

Copy Examples

• •Express yourself!
• •Create your unique sports gear
• •Premium materials for durability and superior performance
• •Design your ball
• •Endless Design Options