Brand Tone

Luxurious, Aspirational, Descriptive, Evocative, Inclusive, Customer-centric, and Appreciative

Brand Values

• •Quality & Variety
• •Customer Satisfaction
• •Experience & Storytelling
• •Accessibility to Luxury

Best Practices

• •Use evocative language to describe scents and create a sensory experience for the reader.
• •Highlight customer testimonials to build trust and credibility.
• •Emphasize the storytelling aspect of fragrances, connecting scents to memories and emotions.
• •Maintain a balance between luxury and accessibility in messaging.
• •Focus on the unique variety and quality of fragrances offered.

Social Perception

The brand aims to cultivate a positive perception of luxury, quality, and customer satisfaction. There is a risk of confusion with other similarly named brands, but direct perception within its own website is curated to be positive.

Copy Examples

• •Discover the essence of luxury with RM Fragrance, where every scent tells a story.
• •Experience our wide variety of fragrances, crafted to suit every preference.
• •"I've been to many perfume stores, but RM Fragrance stands out with its unique collection." - A valued customer.
• •RM Fragrance™ MUSKY OUD (Premium): Indulge in the rich, captivating aroma of our premium musky oud, designed for those who appreciate the finer things in life.
• •Find your signature scent among our floral, woody, oriental, and fresh notes. What story will your fragrance tell?