Brand Tone

Passionate, Purpose-driven, Nature-oriented, Sincere, Slightly understated/Emerging

Brand Values

• •Conservation
• •Impact
• •Love for Wildlife/Nature
• •Quality (implied)
• •Community (potential)

Best Practices

• •Lead with Purpose: Always tie product benefits back to the core mission of wolf conservation where appropriate. Let the "why" shine through.
• •Use Evocative, Nature-Inspired Language: Incorporate words that conjure images of the wild, wolves, and the outdoors. Think "majestic," "untamed," "spirit," "howl," "wilderness."
• •Maintain Sincerity: Avoid overly hyped or disingenuous claims. The commitment to conservation should feel authentic and be a consistent thread.
• •Focus on "We" and "Us" (Community): When appropriate, especially if building a social media presence, foster a sense of shared purpose. "Join us," "Together, we can..."
• •Develop a Brand Voice Guide: Even a simple internal document outlining the key tone words, values, and examples of do's and don'ts can help ensure consistency as the brand grows and more people potentially become involved in content creation. This should include guidance on how prominently to feature the conservation message in different types of communication (e.g., product pages vs. blog posts vs. social media).

Social Perception

Neutral to mildly positive among those who have discovered the brand and align with its conservation mission. Perception is largely being shaped by their self-presentation. The commitment to donating a portion of profits is a strong positive selling point that would likely resonate well if more widely known.

Copy Examples

• •Headline for a new t-shirt: "Wear the Wild. Support the Pack. Our new [Product Name] T-Shirt helps protect wolves with every purchase."
• •Social media post (if they had one): "The spirit of the wolf runs deep. At Corner Wolf, we're dedicated to ensuring their howls echo for generations to come. 10% of our net profits go directly to wolf conservation. Join us. #CornerWolf #WolfConservation #ProtectWildlife"
• •About Us snippet: "Corner Wolf isn't just about outdoor gear; it's about a commitment. A commitment to the wild, to the majestic wolf, and to making a tangible difference. Explore our collection and become part of the effort."
• •Product description accent: "Crafted for comfort on your adventures, this [Product Name] Hoodie also carries a deeper meaning. By choosing Corner Wolf, you're choosing to stand for wolf conservation."
• •Email subject line for a promotion: "Answer the Call of the Wild: Gear Up & Give Back with Corner Wolf."