Brand Tone

Sensual & Seductive, Playful & Trendy, Indulgent & Luxurious, Mysterious & Exclusive (Attempted), Gourmand & Appetizing

Brand Values

• •Novelty & Innovation
• •Sensory Experience
• •Indulgence (without guilt)
• •Safety (claimed)
• •Confidence & Allure

Best Practices

• •Embrace Sensual Language (Tastefully): Use evocative words that appeal to both scent and taste. Focus on arousing curiosity and desire without being overly explicit.
• •Highlight the Unique Selling Proposition (Novelty & Safety): Continuously emphasize what makes the product different – it's *edible*. Pair this with assurances of safety to build trust and alleviate potential concerns.
• •Stay Playful and Trendy, Especially on Social Media: Use a conversational, energetic, and slightly cheeky tone for platforms like TikTok and Instagram.
• •Balance Exclusivity with Accessibility: While creating a sense of desire and 'limitedness' can be effective, ensure the brand also feels approachable.
• •Address Concerns Subtly Through Positive Framing: Given the mixed reviews regarding legitimacy and ingredient transparency, proactively build trust in your copy.

Social Perception

Intrigue & Curiosity, Skepticism & Concern, Polarizing, Influencer-Driven

Copy Examples

• •Headline: Don't just turn heads. Tempt tastebuds. Body: Introducing Dolce Haute Sauce, the revolutionary edible fragrance. A whisper of scent, a hint of flavor. Dare to be delicious. #TasteTheAllure
• •Headline: Your Skin's Sweetest Secret. Body: Indulge in a fragrance you can wear, and they can savor. Our Vanillian Dream is 0 calories, 100% irresistible. What will your Dolce Haute Sauce story be? #EdibleGlowUp
• •Headline: Beyond Perfume. It's an Experience. Body: Why just smell good when you can taste good too? Dolce Haute Sauce: where gourmand fantasy meets luxurious reality. Non-sticky, unforgettable. Lick it. Love it. #SensoryOverload
• •Headline: TikTok Made You Look. Now It's Time to Taste. Body: Join the sensation! Dolce Haute Sauce is the edible perfume blowing up your feed. Get your Cherry Crush now and make every encounter a little sweeter. Limited stock! #ViralVibes #SweetSeduction
• •Headline: Unleash Your Inner Dessert. Body: Rich Choco Bliss or a playful Strawberry Glaze? Our edible fragrances are designed for moments you’ll want to savor. Safe for skin, deliciously daring. What flavor are you? #DolceHauteSauce #ForbiddenFruit