Brand Tone

Authoritative and empathetic, focusing on preparedness, safety and resilience. Direct and informative, with a touch of professional solidarity.

Brand Values

• •Preparedness
• •Safety
• •Resilience
• •Quality
• •Reliability
• •Trust
• •Support for Professionals

Best Practices

• •Maintain an authoritative yet empathetic tone, especially when addressing professionals.
• •Ensure transparency regarding product sourcing and logistics.
• •Focus on preparedness, safety, and resilience in all communications.
• •Highlight the quality and reliability of the equipment.
• •Reinforce the brand's commitment to supporting law enforcement and similar fields.

Social Perception

A reliable and trustworthy provider of high-quality tactical equipment, particularly for law enforcement and security professionals. Perceived as supportive, understanding the needs of their target audience.

Copy Examples

• •De policial para policial: equipamentos que elevam sua segurança e confiança em qualquer missão!
• •Kits de primeiros socorros e equipamentos de proteção Fallkor – porque estar preparado é um estilo de vida, não uma opção.
• •Equipamentos que resistem às condições mais extremas, para que sua única preocupação seja a missão.
• •Fallkor: We deliver preparedness.
• •Free shipping across Brazil, satisfaction guarantees, and secure payment.