Brand Tone

Vibrant, aspirational, and evocative of the Brazilian beach lifestyle.

Brand Values

• •Brazilian Identity
• •Quality
• •Style
• •Confidence
• •Vibrancy

Best Practices

• •Use Portuguese language with Brazilian cultural references.
• •Incorporate Brazilian place names and landmarks in product descriptions and marketing copy.
• •Emphasize high product quality and customer service in all communications.
• •Leverage platforms like WhatsApp, Facebook, and Instagram for marketing and customer engagement.
• •Maintain a vibrant, fun, and aspirational tone that reflects the Brazilian beach lifestyle.

Social Perception

Razzi Brazil aims to be perceived as a trendy, high-quality brand that embodies the Brazilian beach lifestyle. It wants to be seen as accessible, fun, and aspirational, catering to women who value style, comfort, and confidence.

Copy Examples

• •Aproveite o sol com os novos ÓCULOS DE SOL TRANCOSO! Estilo e proteção para seus dias de verão.
• •Biquínis Razzi Brazil: Cores vibrantes e modelagens que valorizam o corpo da mulher brasileira.
• •Deixe sua marca com a coleção de beachwear Razzi Brazil. Conforto e elegância para todos os momentos.
• •Arrase no look com os acessórios Razzi Brazil! Do beach club à balada, você sempre impecável.
• •Razzi Brazil: A moda que te acompanha do nascer ao pôr do sol.