Brand Tone

Professional yet Approachable, Results-Oriented, Creative and Innovative, Supportive and Collaborative, Confident

Brand Values

• •Collaboration
• •Results-Driven
• •Creativity
• •Transparency/Authenticity
• •Expertise
• •Client Success

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., professional but not stuffy, expert but not condescending, creative but clear). Include examples of do's and don'ts.
• •Focus on "You" (The Client): Frame benefits and solutions around the client's needs and aspirations. Use language like "You will gain..." or "Imagine your business..." rather than solely focusing on "We offer..."
• •Maintain Professionalism with Personality: Even when being approachable or creative, ensure grammar, spelling, and clarity are impeccable. Inject personality through word choice and sentence structure that aligns with the defined tone (e.g., using contractions for a more conversational feel if appropriate, or more formal language for technical explanations).
• •Be Consistent Across All Channels: Whether it's a website FAQ, a social media update, or an email newsletter, the underlying tone should feel familiar and distinctly "1HUTCH." Adapt the style slightly for the platform (e.g., more visual and concise on Instagram, more detailed and professional on LinkedIn) but keep the core tone consistent.
• •Show, Don't Just Tell: Instead of saying "we are creative," showcase creative projects. Instead of saying "we get results," share case studies and testimonials. Let the evidence of your work and client success stories reinforce the brand tone.

Social Perception

Competent and contemporary creative and digital marketing agency. Reliable partner capable of delivering a wide range of marketing services. An agency that is not just a faceless corporation but a group of dedicated individuals. Credibility and quality.

Copy Examples

• •Headline for a Service Page (e.g., Web Design): "Websites That Wow & Work. We build stunning, results-driven online experiences that convert visitors into customers."
• •Social Media Post (Instagram - showcasing a new brand identity): "From concept to creation! ✨ So proud to unveil the fresh new look we crafted for [Client Name]. Ready to see your brand shine? Let's chat! #Branding #CreativeAgency #Design #1HUTCH"
• •About Us Snippet (Website): "We're 1HUTCH – your dedicated creative and digital marketing department. A team of passionate thinkers, creators, and strategists, all focused on one thing: making your business thrive. Real people, real results."
• •Email Subject Line (for a prospective client): "Ready to Amplify Your [Client's Industry] Business, [Prospect Name]?"
• •LinkedIn Post (sharing a case study): "How did we help [Client Name] achieve a [Specific Result, e.g., 150% increase in leads]? Our latest case study breaks down the strategy. Discover how our integrated approach to digital marketing can deliver for you. [Link to Case Study] #DigitalMarketing #CaseStudy #SEO #PPC #SuccessStory"