Brand Tone

practical, reliable, and informative

Brand Values

• •Quality and Reliability
• •Practicality and Convenience
• •Customer Service
• •Value

Best Practices

• •Lead with Practicality: Always frame your copy around solving a problem or making a task easier for the customer. Use clear, direct language that highlights the function and benefit of the product.
• •Leverage the 3M Partnership: Consistently mention the "authorized 3M distributor" status in bios, footers, and relevant posts. This immediately builds trust and signals quality.
• •Use an Informative and Helpful Tone: Position the brand as an expert in its field. The copy should educate the customer on why a product is the right choice, explaining its features clearly and concisely.
• •Emphasize Value and Convenience: Regularly communicate offers like free delivery, bundle deals, and the ease of shopping (online, self-collection). This appeals to the practical mindset of the target audience.
• •Maintain a Professional and Trustworthy Voice: Avoid overly casual slang or humor that might detract from the brand's reliable image. The tone should be friendly but, above all, dependable and competent.

Social Perception

dependable and trustworthy source for household and office essentials

Copy Examples

• •Tired of cleaning products that don't deliver? As Singapore's authorized 3M distributor, 1HomeShop.sg brings you solutions that work. From Scotch-Brite™'s powerful scrub sponges to Command™ hooks that hold strong, get the job done right the first time. Shop trusted quality today.
• •Your One-Stop Shop for Home & Office Essentials. Why run around when you can find everything you need in one place? From ergonomic office gear to powerful car care kits, we've got you covered. Enjoy free delivery on orders over $50 or visit our Experience Centre for self-collection. 1HomeShop.sg – Making life simpler.
• •Don't Miss Out on Our Monthly Value Deals! Stock up and save on your favorite brands like 3M, Scotch, and Cloversoft. This month, get 20% off all Scotch-Brite™ mop refills and enjoy value packs on our bestselling cleaning cloths. Practical solutions at practical prices.
• •Tackle the toughest grime with confidence. The Scotch-Brite® Heavy Duty Scouring Pad is engineered to cut through burnt-on food and stubborn messes 3X faster than ordinary pads. Ideal for pots, pans, and grills, it provides maximum scrubbing power with minimum effort. Long-lasting and effective, it’s the only tool you need for a serious clean.
• •What's the one cleaning challenge at home you wish you had a better solution for? Whether it's stubborn bathroom stains or keeping your car spotless, we have a product for it. Let us know in the comments, and we'll recommend the perfect tool for the job! #1HomeShopSG #CleaningHacks #3MSingapore