Brand Tone

Inspirational & Passionate, Warm & Welcoming, Educational & Supportive, Creative & Artistic, Traditional yet Modern

Brand Values

• •Passion for Quilting
• •Family & Tradition
• •Quality & Craftsmanship
• •Creativity & Self-Expression
• •Community & Connection
• •Inspiration & Storytelling
• •Generosity & Sharing

Best Practices

• •Channel Edyta's Voice: Write as if Edyta is speaking directly to a friend – warm, encouraging, and full of genuine passion for quilting. Incorporate her personal anecdotes or connections to family and tradition where appropriate.
• •Focus on Inspiration and Storytelling: Go beyond just describing products. Share the inspiration behind a design, the story a fabric collection tells, or how a quilt can become a cherished memory.
• •Emphasize Quality and Beauty: Use descriptive language that highlights the artistic merit, the quality of materials (e.g., "Andover's beautiful fabric quality," "exquisite designs"), and the visual appeal of the quilts and fabrics.
• •Foster Community and Connection: Use inclusive language ("our quilting family," "join our community," "let's stitch together"). Encourage interaction, sharing of projects, and learning from one another.
• •Be Educational and Empowering: Even in promotional copy, try to offer a small piece of advice, a helpful tip, or encouragement that empowers quilters to try new things and succeed in their craft. Highlight the supportive resources available.

Social Perception

Highly Respected, Trusted Source, Inspirational, Associated with Beauty, Community-Focused

Copy Examples

• •Instagram Post (Image: A stunning new quilt design): Pour your heart into every stitch. ✨ Our latest pattern, '[Pattern Name]', is a celebration of color, tradition, and the pure joy of creating something beautiful with your own hands. Let Edyta’s passion inspire your next masterpiece. #LaundryBasketQuilts #EdytaSitar #QuiltingLove #NewCollection #CreateAndInspire
• •Facebook Ad (Video: Edyta Sitar sharing a quick quilting tip): From Edyta's sewing room to yours! ❤️ Learn a new trick to perfect your points and join our warm community of quilters. At Laundry Basket Quilts, we believe in sharing the love of quilting, one stitch and story at a time. Click to explore our newest fabric collections and patterns! #QuiltingTips #EdytaSitarQuilts #LearnToQuilt #FabricLove #QuiltCommunity
• •Email Newsletter Subject: Wrapped in Tradition, Stitched with Love 💌 New from Laundry Basket Quilts! Body Snippet: Share in the heritage and heart of quilting with our newest arrivals, personally designed by Edyta Sitar. Each fabric tells a story, each pattern invites you on a creative journey. Discover the quality and inspiration that Laundry Basket Quilts is known for, and let's make something beautiful together. [Link to New Arrivals]
• •Product Description (for a fabric bundle): Unleash your creativity with Edyta Sitar's '[Collection Name]' fabric bundle! Hand-selected for their exquisite quality and harmonious blend of traditional charm and modern elegance, these fabrics are waiting to become your next cherished quilt. Feel the passion woven into every fiber and let your imagination soar. #AndoverFabrics #EdytaSitarFabric #QuiltInspiration #SewCreative
• •YouTube Video Intro (Edyta Sitar speaking): Welcome back to the Quilting Window, my dear quilting friends! I'm Edyta Sitar, and I'm so thrilled to share another piece of my heart and passion for quilting with you today. We're not just making quilts; we're weaving stories and creating heirlooms. Let's get inspired and stitch together!