Brand Tone

Direct, Informative

Brand Values

• •Customer Satisfaction
• •Clear Communication
• •Quality
• •Performance
• •Safety

Best Practices

• •Maintain a direct and informative style in all communications.
• •Clearly address customer concerns and provide practical information.
• •Emphasize the brand's commitment to customer satisfaction.
• •Highlight the blend of comfort, performance, and safety in product descriptions.
• •Ensure consistency in messaging across all platforms, reflecting the brand's values.

Social Perception

Reliable, practical, and focused on customer needs.

Copy Examples

• •"Our LED Reflective Hydration Running Vest is designed for comfort, performance, and safety."
• •"For shipping and return inquiries, please refer to our FAQ page."
• •"We work with various manufacturers; products may arrive in separate packages."
• •"STEEL FRANCE is dedicated to providing high-quality sports and outdoor gear."
• •"Clear product information is available on each product page to help you make informed decisions."