Brand Tone

Uplifting, transformative, authentic, expert, and reverent.

Brand Values

• •Healing and Transformation
• •Authenticity
• •Guidance and Empowerment
• •Connection
• •Ancient Wisdom & Modern Application
• •Accessibility
• •Passion and Purpose

Best Practices

• •Be Authentic and Transparent: Share the passion and purpose behind the center.
• •When discussing products, emphasize their quality and the practitioners' own experience with them.
• •Incorporate Storytelling and Testimonials: Share the founders' journey and the transformative experiences of clients (with permission).
• •Use uplifting language emphasizing transformation, awakening, and healing.
• •Convey expertise and professionalism, particularly regarding sound healing instruments and practitioner experience.

Social Perception

Positive, life-changing, expert and knowledgeable practitioners, safe and sacred space, community-focused, growing recognition, with awareness of potential skepticism surrounding energy healing.

Copy Examples

• •Our clients call their experiences life-changing.
• •Are you ready to rise like the phoenix?
• •Connect with your spirit and transform your life.
• •Share insights and wisdom.
• •Use words like transform, awaken, renew, harmonize, and empower.