Brand Tone

Friendly, Approachable, Caring, Empathetic, Inclusive, Positive, Uplifting, Story-driven

Brand Values

• •Inclusivity
• •Care and Affection
• •Practicality/Usefulness
• •Connection/Community
• •Authenticity

Best Practices

• •Always Prioritize "Her": Write as if you're speaking directly to a friend. Use "you" and "your" frequently. Focus on her needs, her feelings, and how the product or brand benefits her life. Think "How does this make *her* day better/easier/more joyful?"
• •Embrace Warm and Positive Language: Use words that evoke feelings of care, comfort, joy, and inclusivity. Examples: "love," "care," "gentle," "your own," "discover," "celebrate," "together," "we believe." Avoid overly technical or impersonal jargon.
• •Tell Stories, Don't Just Sell Products: Incorporate narratives where possible. How do the products fit into real-life situations? Share customer stories (with permission) or create relatable scenarios. The TikTok bio "Produtos, histórias e muito carinho" is a direct instruction here.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a social media caption, an email, or a product description, the friendly, caring, and inclusive tone should be instantly recognizable as "Toda Mulher." Create a simple brand voice guide if needed.
• •Listen and Adapt: Pay attention to how your audience responds to your language. What resonates with them? What questions do they ask? Use their language (where appropriate) and feedback to refine your tone and ensure it remains authentic and relatable. Engage in conversations, don't just broadcast.

Social Perception

Emerging Brand, Customer-Focused (Intended), Relatable (Intended)

Copy Examples

• •Meet your new everyday companion! 💖 Our latest [Handbag Name] is designed for *every woman* on the go. Spacious, stylish, and ready for all your adventures – because your routine deserves a little extra love. Tell us, what’s the first thing you’d carry in yours? #TodaMulher #EverydayStyle #MadeWithCare
• •At Toda Mulher, we believe every woman deserves products that bring joy and ease to her day. ✨ From morning routines to evening unwinds, discover stories, inspiration, and carefully chosen items made with you in mind. Join our community and let's share the affection! Shop now: [Link to website] #TodaMulher #ForEveryWoman #DailyJoy
• •3 ways to style your [Scarf Name] in 30 seconds! 😉 Adding a touch of cozy and chic to your day, because every woman needs versatile pieces. Which style is your favorite? Let us know! #TodaMulher #StyleHacks #EasyFashion #AffectionInEveryDetail
• •A Little Treat for Your Routine, [Customer Name]! ❤️ (Body snippet): Because you're part of the Toda Mulher family, we wanted to share a little something special to brighten your week. Explore our new arrivals, crafted with care and designed for every moment of your life...
• •Toda Mulher was born from a simple idea: to celebrate and support *every woman* by offering products that blend seamlessly into her life, bringing a little more ease, beauty, and affection to her daily routine. We're more than just a store; we're a community built on stories, shared experiences, and a genuine care for you.