Brand Tone

Youthful & Trendy, Trend-Relevance

Brand Values

• •Youthful
• •Trendy
• •Trend-Relevance
• •Good Value
• •Quality
• •Trust
• •Transparency

Best Practices

• •Emphasize customer service and clear return policies to build trust.
• •Showcase positive customer experiences beyond one review site.
• •Share the brand's origin, mission, or inspiration behind the designs.
• •Maintain a consistent brand voice across all platforms, adjusting for formality.
• •Focus on visual appeal and quick consumption, especially on platforms like TikTok.

Social Perception

A trendy and trustworthy streetwear brand that offers good value and quality products to the youth.

Copy Examples

• •🔥 Fresh drop alert! Level up your streetwear game with our latest collection. Shop now and stay ahead of the curve. #streetwear #trendalert #newcollection
• •Obsessed with this fit! 😍 Tag us in your #PettiiShop looks for a chance to be featured. #streetstyle #outfitinspo #fashion
• •Don't miss out! Our exclusive sale ends soon. Get up to 50% off select styles. Shop now before it's gone! #sale #streetwearfashion #discount
• •Your style, your way. Express yourself with our unique designs and stand out from the crowd. #streetwearstyle #beyourself #fashionstatement
• •Good Value: "I love the quality of Pettii Shop garments! They're durable and stylish."