Brand Tone

Aspirational yet Accessible, Youthful and Trendy, Visually Driven, Direct and Commercial

Brand Values

• •Style & Trendiness
• •Affordability/Value
• •Self-Expression & Gifting
• •Variety & Choice
• •Engagement

Best Practices

• •Prioritize Visual Language: Use descriptive words that evoke the style, shine, and feel of the accessories. Think sparkling, chic, sleek, bold, delicate. Let the copy complement the strong visual focus.
• •Embrace Youthful & Engaging Phrasing: Incorporate relevant emojis, questions to encourage interaction, and contemporary slang or phrasing where appropriate (especially on platforms like TikTok and Instagram). Keep sentences relatively short and punchy.
• •Balance Aspiration with Accessibility: Highlight the trendy and desirable aspects of the products, but ensure calls to action are clear, and pricing (if mentioned) reinforces the value proposition. Avoid overly exclusive or luxury-only language.
• •Maintain a Positive and Energetic Vibe: The copy should feel upbeat, inspiring, and exciting, reflecting the joy of discovering new accessories and expressing personal style.
• •Be Direct with Calls to Action (CTAs): Clearly guide users on what to do next (e.g., Shop Now, Discover More, Tap to Explore, Link in Bio). Make the path to purchase easy and inviting.

Social Perception

As a Go-To for Trendy Accessories, Visually Appealing, Modern and Online-Savvy, Geared Towards a Younger Audience, Transactional

Copy Examples

• •✨ Shine brighter this season! ✨ Our new necklace collection just dropped, featuring delicate chains and statement pendants perfect for any vibe. Which one is calling your name? 😉 Tap to shop & upgrade your look! #ValatisShop #NewCollection #JewelryGoals #TrendyAccessories #MustHave
• •Stack 'em up! 😍 Level up your wrist game with our latest bracelets. Mix, match, and make it uniquely YOU. Get yours now! Link in bio. #BraceletStack #ArmCandy #ValatisStyle #TikTokFashion #AccessoryHaul
• •Your Style. Your Statement. ✨ Discover trending accessories at prices you'll love. Shop Valatis Shop now and express yourself!
• •🎁 The Perfect Gift is Just a Click Away! Spoil them (or yourself!) with Valatis. Finding that special something just got easier. From sparkling earrings to chic watches, discover unique gifts they'll adore. Shop our curated gift guide today!
• •Weekend look inspo! Which Valatis piece completes this outfit? 🤔 [Poll: Sparkle Necklace vs. Bold Hoops] 👇 Vote now & find your fave on our site!