Brand Tone

Empowering, Elegant, Approachable, Confident, Story-Oriented

Brand Values

• •Celebrating Individuality
• •Quality & Craftsmanship
• •Comfort & Functionality
• •Empowerment
• •Inclusivity
• •Indian Identity with Global Appeal
• •Customer Connection

Best Practices

• •Maintain an empowering and inspirational tone, focusing on the ambition and individuality of the modern Indian woman.
• •Highlight the quality and craftsmanship of the clothing, emphasizing luxurious fabrics and attention to detail.
• •Ensure the copy is approachable and inclusive, catering to all body types and promoting accessibility.
• •Incorporate storytelling elements, reflecting how the brand is inspired by the stories of women.
• •Balance Indian identity with a global fashion perspective, appealing to a wide audience.

Social Perception

Emerging brand known for fashion-forward designs for Indian women, emphasizing quality and trustworthiness.

Copy Examples

• •Ceryn: Where your story inspires our style. Discover western wear tailored for the modern Indian woman.
• •Celebrate your ambition, grace, and individuality with our meticulously designed clothing. Experience fashion that empowers.
• •Indulge in luxurious fabrics and impeccable craftsmanship. Ceryn offers an experience beyond just clothing.
• •From chic workwear to trendy ensembles, Ceryn provides confident and stylish options for every occasion.
• •Designed with you in mind - we celebrate all body types. Ceryn is committed to inclusivity.